Facebook Ads Got Harder (Since 2024): Do This 3-Step Andromeda Reset

Facebook Ads Got Harder (Since 2024): Do This 3-Step Andromeda Reset

Author: Jordan West November 22, 2025 Duration: 11:09

Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025.You’ll learn:Why ad quality and engagement quality now matter more than everHow to set a simple MER guardrail to stop overspendingThe truth about Advantage+, when to use it, and when NOT toHow to structure campaigns with 8–15 real creative concepts (not trims)Why Conversions API (CAPI) + value passback + deduping is non-negotiableHow to troubleshoot attribution lossWhat “wider adoption” means for your Meta strategyHow to protect your ad account from volatilityThe new rules for scaling post-AndromedaIf your Meta ads feel unpredictable or expensive, this is your reset.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
The Secret Tiktok Shop Momentum playbook (How to win in 2026) [not-audio_url] [/not-audio_url]

Duration: 50:58
In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by…
Give Me 99 Seconds & I’ll Show You How TikTok Shop Actually Scales [not-audio_url] [/not-audio_url]

Duration: 1:12
In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what alr…
TikTok Shop 2026 Blueprint (The Creator Strategy Scaling Brands Fast) [not-audio_url] [/not-audio_url]

Duration: 50:32
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Bluepr…
TikTok GMV Max ROI Is Lying to You (Here’s What’s Really Inside) [not-audio_url] [/not-audio_url]

Duration: 18:04
TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended…
The Creator Scarcity Problem No One Talks About [not-audio_url] [/not-audio_url]

Duration: 46:47
In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.…
AI Content Is Dying & Creators Are Taking Over [not-audio_url] [/not-audio_url]

Duration: 41:36
In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce…
How We Scaled This Brand From $4 A Day To 6x ROAS In 12 Days [not-audio_url] [/not-audio_url]

Duration: 12:04
Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a str…