Facebook Ads Got Harder (Since 2024): Do This 3-Step Andromeda Reset

Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025.You’ll learn:Why ad quality and engagement quality now matter more than everHow to set a simple MER guardrail to stop overspendingThe truth about Advantage+, when to use it, and when NOT toHow to structure campaigns with 8–15 real creative concepts (not trims)Why Conversions API (CAPI) + value passback + deduping is non-negotiableHow to troubleshoot attribution lossWhat “wider adoption” means for your Meta strategyHow to protect your ad account from volatilityThe new rules for scaling post-AndromedaIf your Meta ads feel unpredictable or expensive, this is your reset.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom