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What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.
Timestamps:
- 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
- 02:00 – Acquisition: “I would say acquisition, definitely tricky…”
- 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…”
- 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?”
- 20:49 – Experimentation: “just try it all right? Like try it all.”
- 25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”
Inside the Episode:
- Understanding the 10% Repurchase Phenomenon
- We dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.
- Three Strategic Retention Levers
- Habit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).
- New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.
- Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.
- Real-World Product Hacks
- See actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.
- Retention Tech Stack Deep Dive
- We’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.
Guest info:
Linkedin: linkedin.com/in/raveenacheema
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