How to Rank on AI Search (What Brands Need to Know)

AI search is becoming another major discovery channel for ecommerce brands — but showing up in an LLM recommendation requires more than simply applying old-school SEO tactics.

Jordan West is joined by Emma Robinett from Relevance.com to unpack how AI search works, what signals appear to matter, and how brands can build the authority needed to compete for visibility.

They cover the role of schema and website content, comparison pages, digital PR, third-party mentions, reviews and creator content. They also explore why social search matters and how TikTok Shop discovery can create a halo effect that influences searches and purchases across Amazon, DTC and other channels.

You’ll learn:

- What brands should prioritize for AI visibility

- Why unique content and first-party insights matter

- How comparison content helps answer high-intent searches

- Why third-party reviews and PR strengthen brand authority

- How creator content contributes to discovery and trust

- Why social search is reshaping the ecommerce buyer journey

- How to think about attribution when discovery happens across multiple channels

The takeaway: AI search, social search, TikTok Shop, Amazon and DTC shouldn’t be treated as isolated channels. Brands that build authority and demand across the ecosystem are better positioned to turn attention into measurable growth.