TikTok Shop “Funded Promos” Explained: Get Lift Without Cutting Price

TikTok Shop “Funded Promos” Explained: Get Lift Without Cutting Price

Author: Jordan West February 20, 2026 Duration: 8:06

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the wrong toggles.They stack discounts incorrectly.They collide flash deals.And they destroy margin without even realizing it.In this video, we break down TikTok Shop Funded Promos — what they actually are, how they work in 2026, and how to get more lift WITHOUT cutting your price.Here’s what you’ll learn:• What “funded promos” really mean (and why most sellers misunderstand them)• The 3 toggles we keep ON year-round• The stacking rules that can silently nuke your pricing• The new 2026 free shipping reality (and how it buys visibility)• The one shipping toggle that can still cost you money• The difference between Funded vs Co-Funded promos• The exact SOP + weekly checklist we use at a Platinum TikTok Shop agencyTikTok sometimes subsidizes the discount for you.That means higher conversions without touching margin.But only if you set it up correctly.Most brands don’t.If you’re running TikTok Shop in 2026 and not using funded promos strategically, you’re leaving reach, visibility, and GMV on the table.Watch until the end for the full SOP breakdown.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
I Used a Secret TikTok Shop Blitz Strategy And Our Brand Went Viral [not-audio_url] [/not-audio_url]

Duration: 10:44
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
My New 1 Million Dollar TikTok Launch Strategy 2025 [not-audio_url] [/not-audio_url]

Duration: 10:39
Send us a textTired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, luk…
How Neurogum Scaled Using This One Channel [not-audio_url] [/not-audio_url]

Duration: 12:12
Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.Hi, I’m Jordan West…
The Top 5 AI Tools For Ecommerce And How To Use Them [not-audio_url] [/not-audio_url]

Duration: 40:26
Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical…
My Favourite AI Tools For Ecommerce [not-audio_url] [/not-audio_url]

Duration: 52:26
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
How To Use A.I. Ad Creative in 2025 (And What You NEED To Avoid!) [not-audio_url] [/not-audio_url]

Duration: 43:19
Send us a textUnlock the secret to high-impact ad creative and stop fighting the algorithms!In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about a…
The Bundle Strategy We Use To Print Cash (Even on Slow Days) [not-audio_url] [/not-audio_url]

Duration: 11:38
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
TikTok Shop Is Eating Amazon (Here’s Why You Should Let It) [not-audio_url] [/not-audio_url]

Duration: 9:46
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…