PREVIEW: Bike is Best with Adam Tranter

PREVIEW: Bike is Best with Adam Tranter

Author: The War on Cars, LLC July 28, 2026 Duration: 10:17

***This is a preview of a Patreon-exclusive bonus episode. For complete access to this and all of our bonus content, plus ad-free versions of regular episodes, merch discounts, presale tickets to live shows and more, become a Patreon supporter of The War on Cars.***

For our July bonus, we speak with Adam Tranter, the former cycling and walking commissioner for the city of West Midlands in the UK and the founder and CEO of Fusion Media about effective messaging for better and safer cycling. Some of you may know Adam as one of the co-hosts of the Streets Ahead podcast. At Fusion Media, Adam created the #BikeIsBest campaign, which included a brilliant video that showed people using far more powerful tools than they needed to do ordinary household tasks. It cuts right to the absurdity of building a system where people default to using pickups, SUVs, and other large automobiles just to do simple tasks like getting milk at a nearby store.

In this conversation, Adam explains that a concept called "pluralistic ignorance" can make it difficult to build the kinds of streets we all want, but there is hope.

Sign up on Patreon to hear the entire episode.

Buy our book, Life After Cars: Freeing Ourselves from the Tyranny of the Automobile, wherever you get your books.


Imagine a world not built around traffic jams and parking lots, but shaped for people. The War on Cars is a dispatch from the front lines of that effort, a collective conversation questioning the automobile’s dominance over our cities, our environment, and our daily lives. Each episode digs into the real-world fight to reclaim public space, examining everything from the politics of a new bike lane to the history of how cars came to rule. You’ll hear from urban planners, activists, historians, and ordinary people pushing back, offering a mix of sharp analysis, on-the-ground reporting, and compelling narratives. This isn’t just about transportation; it’s about the culture and societal choices that have led us here, and the tangible, often inspiring work to create safer, quieter, and more connected communities. Tune in for a thoughtful and necessary critique of the status quo, a podcast dedicated to the idea that our streets can-and should-be for so much more.
Author: Language: English Episodes: 50

The War on Cars
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