TEASER: Hess for the Holidays

TEASER: Hess for the Holidays

Author: The War on Cars, LLC December 21, 2023 Duration: 2:07

Since 1964, the Hess Corporation has released a toy truck for the holiday season, an annual tradition that's highly anticipated by children and collectors alike. Models have included gas tankers, fire trucks, motorcycles, RVs, race cars, and even a Space Shuttle, almost all in the fossil fuel company's iconic green-and-white color scheme.  But this year, perhaps reflecting the times, the Hess Corporation has released a Police Truck and Cruiser, "a specialized law enforcement response team that will inspire and unleash the inner hero in everyone." We're not sure what kind of trouble is brewing in Santa's workshop, but the truck looks like what would arrive in response to a terrorist attack. Meanwhile, the cruiser, the smaller truck-within-the-truck, is an "armored-response vehicle" that gives off big Cybertruck vibes… if the Cybertruck included a battering ram and could actually work off-road.

We discuss the 2023 Hess Truck and what it says about the state of the world. Plus, since we're not the target audience for this toy or its marketing, we hear a kid explain what makes the Hess Truck fun and cool.

**This is a preview of a Patreon-exclusive bonus episode. For complete access to this and all of our bonus content, become a Patreon supporter of The War on Cars.**

2023 Hess Truck ad. (YouTube)

Learn more about the Hess Truck (Hess)

They Hess Truck's Back And It's Worse Than Ever (Steve DaSilva, Jalopnik)

TheWarOnCars.org


Imagine a world not built around traffic jams and parking lots, but shaped for people. The War on Cars is a dispatch from the front lines of that effort, a collective conversation questioning the automobile’s dominance over our cities, our environment, and our daily lives. Each episode digs into the real-world fight to reclaim public space, examining everything from the politics of a new bike lane to the history of how cars came to rule. You’ll hear from urban planners, activists, historians, and ordinary people pushing back, offering a mix of sharp analysis, on-the-ground reporting, and compelling narratives. This isn’t just about transportation; it’s about the culture and societal choices that have led us here, and the tangible, often inspiring work to create safer, quieter, and more connected communities. Tune in for a thoughtful and necessary critique of the status quo, a podcast dedicated to the idea that our streets can-and should-be for so much more.
Author: Language: English Episodes: 100

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