Why aren’t people boycotting Amazon like they’re boycotting Target?

Why aren’t people boycotting Amazon like they’re boycotting Target?

Author: iHeartPodcasts November 28, 2025 Duration: 58:28

Many people know about the call to boycott Target, but don't understand why Target has been specifically singled out. So we're re-airing this interview to help get everyone on the same page. 

In 2020, Target loudly pledged to support Black creators and communities. Target spotlighted their products, and made headlines with its public commitments to diversity, equity, and inclusion. It was great PR for Target. But now, those promises look like little more than PR spin.

Black creators and vendors who once collaborated with the brand say they weren’t just abandoned — they were exploited. From one-sided partnerships to pay-to-play marketing schemes,  this episode investigates how a major corporation cashed in on the racial justice movement… and then just walked away.

We speak to Kiara Imani, a former Target vendor who is one of the Black entrepreneurs  now speaking out. She was originally thrilled when a game she designed, "LikeU Cards," was included in Target's collection, only to quickly realize she was caught up in a pay-to-play scheme that was more about Target's PR than actually selling her product. 

She's also an attorney and author of the book Therapy Isn’t Just For White People. She explains what went down, what she was promised versus what she actually got, and unpacks the backlash, the boycott, and why some former Target collaborators are now calling it what it really was all along: a scam.

Kiara’s TikTok about Target: https://www.tiktok.com/@kiara_imani_will/video/7481347076442606894

Buy Kiara book Therapy Isn’t Just For White People: https://www.mahoganybooks.com/9781735145884

Check out LikeU cards: https://likeucards.com/?srsltid=AfmBOoqCZCnuFV-4u8l9PynC9x1nNFbC0DCrVv0_IYqoRsPTvnt-FEX5

If you’re listening on Spotify, you can leave a comment there or email us at hello@tangoti.com!

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You might have heard the old, tired joke that gives There Are No Girls on the Internet its name, but host Bridget Todd isn't laughing. Instead, she's building a vital archive, one conversation at a time. This iHeartPodcasts production digs into the real, human stories of how marginalized voices-far from being newcomers-have actually been the essential architects of our digital world from day one. Each episode moves beyond the headlines to chronicle the personal experiences, subcultures, and quiet revolutions that happen online, giving texture to the platforms and trends we often take for granted. You'll hear from the people whose creativity, labor, and community have fundamentally shaped technology, culture, and society, even when their contributions were overlooked or outright stolen. This isn't just a history lesson; it's an active reclamation. The podcast serves as an ongoing monument to the countless identities that make the internet a dynamic, messy, and profoundly human space. Tune in for narratives that are insightful, often surprising, and absolutely necessary for understanding where we've been and where we're headed next in our connected lives.
Author: Language: en-us Episodes: 100

There Are No Girls on the Internet
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