Let's Ride with Moto Canada / Landon French

In this episode of Think Bike, host Liane speaks with Landon French, the president of Moto Canada, about the organization's rebranding, advocacy efforts, and the challenges facing the motorcycle industry in Canada. They discuss the importance of recognizing motorcycling as a sport, the impact of insurance rates, and the ongoing tariff wars affecting manufacturers. The conversation also highlights Moto Canada's long-term goals and upcoming motorcycle shows aimed at fostering community engagement and safety awareness.

Website
https://motocanada.com/

Takeaways

• Landon French is the president and CEO of Moto Canada.
• The rebranding to Moto Canada was necessary for better communication.
• Moto Canada represents 16 different motorcycle brands across Canada.
• Advocacy for the motorcycle industry is a key focus for Moto Canada.
• Motorcycling is not officially recognized as a sport in Canada.
• Insurance rates for motorcycle riders are increasing significantly.
• Tariff wars are impacting the motorcycle industry and dealers.
• Moto Canada aims to improve understanding of the motorcycle community among policymakers.
• Upcoming motorcycle shows will focus on community and product engagement.
• Collaboration with other organizations is essential for promoting motorcycle safety.

Sound Bites

• "We needed to communicate better and more."
• "Our whole purpose is to exist so that Canadians can ride."
• "Canadians are world-class riders."
• "If I could snap my fingers and do one thing, that would probably be it."
• "You're risking jobs here in Canada and dealerships."
• "Tariffs are taxes that get applied."
• "We are on a mission to ensure that every Ministry understands who we are."
• "We want to have a cultural community event as well."
• "Thanks for all that you and your friends do at AMSS."

Chapters

00:00
Introduction to Moto Canada and Landon French

02:31
The Rebranding Journey of Moto Canada

04:45
Understanding Moto Canada's Role and Advocacy

10:54
Recognizing Motorcycling as a Sport in Canada

14:47
Addressing Insurance Challenges for Riders

20:13
Impact of Tariff Wars on the Motorcycle Industry

31:55
Long-term Goals for Motorcycling in Canada

34:55
Upcoming Motorcycle Shows and Community Engagement