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News from AdMore Lighting / David Bartell

News from AdMore Lighting / David Bartell

Author: Liane Langlois / Alberta Motorcycle Safety Society July 23, 2026 Duration: 23:29
Think Bike- Alberta Motorcycle Safety Society
LeisureAutomotive

In this episode of Think Bike, host Liane Langlois welcomes David Bartel from AdMore Lighting to discuss the evolution of motorcycle safety products, the challenges faced in the market, and the exciting new developments in their product line. David shares insights from his experience on Dragon's Den and highlights the importance of supporting Canadian businesses and making a social impact in the motorcycle community. The conversation also touches on the significance of marketing and the celebration of AdMore Lighting's 20th anniversary.

Takeaways

  • David Bartel is the founder of AdMore Lighting, focused on motorcycle safety.
  • AdMore Lighting's flagship product is the Light Bar Pro, enhancing visibility for motorcyclists.
  • The company faced challenges in the U.S. market due to tariffs but shifted focus to Canadian sales.
  • AdMore Lighting has seen success by participating in local motorcycle shows across Canada.
  • The Light Bar Pro features Bluetooth connectivity for customizable settings.
  • AdMore is launching new products, including Bluetooth-enabled light bands for enhanced visibility.
  • David's experience on Dragon's Den provided significant exposure for AdMore Lighting.
  • The importance of marketing was emphasized as a key to business growth.
  • AdMore Lighting aims to make a social impact by reducing motorcycle accidents and injuries.
  • The company is celebrating its 20th anniversary, marking two decades of innovation in motorcycle safety.

Sound Bites

  • "We love selling to Canadians."
  • "It's been a real work of love."
  • "It's a patent pending product."
  • "We discovered marketing."
  • "This is a big year for us."

Chapters

00:00
Introduction to Think Bike Podcast

01:15
David Bartel and AdMore Lighting's Journey

02:57
Challenges and Opportunities in the Market

05:46
Innovative Products: The Light Bar Pro

11:26
Exciting New Developments: AdMore Light Bands

15:04
The Dragon's Den Experience

20:06
Partnership with AMSS and Social Impact

22:49
Celebrating 20 Years of AdMore Lighting


Hosted by Liane Langlois of the Alberta Motorcycle Safety Society, Think Bike is a conversation about sharing the road. This podcast moves beyond basic tips to explore the nuanced realities of motorcycle safety and awareness from multiple perspectives. You’ll hear from seasoned riders, safety instructors, traffic engineers, and medical professionals, creating a comprehensive audio resource for anyone interested in the culture and practicalities of two-wheeled travel. The discussions are grounded in the unique context of Alberta’s vast and varied landscapes, addressing everything from navigating mountain highways and urban traffic to understanding the latest in protective gear and rider training. Each episode aims to build a bridge of understanding between riders and other road users, fostering a community focused on mutual respect and accident prevention. Tune in for thoughtful analysis, personal stories, and actionable insights that go far beyond the handbook. Whether you’re a daily commuter on two wheels, a weekend enthusiast, or simply a conscientious driver, this podcast offers valuable perspectives to help everyone think a little more about safety on every journey.
Author: Language: English Episodes: 50

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