Amy Lowe — Finding Your X Factor, Marketing with Heart, and Serving the Right Players (#87)

Amy Lowe — Finding Your X Factor, Marketing with Heart, and Serving the Right Players (#87)

Author: Justin Gary July 10, 2025 Duration: 1:07:57

About Amy

Amy Lowe is a marketer, strategist, and lifelong nerd whose career spans over two decades helping brands connect with audiences in meaningful ways. Though she’s worked across industries, Amy found her passion in the tabletop gaming space as the marketing and communications manager for the Game Manufacturers Association (GAMA). Now she’s bringing hard-won insights about brand strategy, customer research, and authentic positioning to help game publishers and designers not just sell more games—but build sustainable, trusted brands. In this episode, we explore why marketing isn’t just promotion but the vital bridge between your company and your community, how to identify your X factor, and why the courage to lean into your authentic voice is the key to long-term success. Whether you’re launching your first game or trying to grow a studio, Amy’s wisdom will give you a roadmap for connecting with players in real, human ways.



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Ever wonder how a great board game comes together, or what it takes to craft a video game that captures the world's imagination? Think Like A Game Designer pulls back the curtain on those creative mysteries. Hosted by Justin Gary, an award-winning designer and the CEO of Stone Blade Entertainment, this conversation series sits down with world-class creators from game design and other creative fields. The discussions go far beyond simple rules and mechanics, though. Justin and his guests deconstruct the entire creative process, tracing how cultural shifts, emerging technologies, and business realities shape the games we play and the stories we experience. You'll hear specific, actionable advice drawn from real projects, alongside unique perspectives on problem-solving and innovation. This isn't just a niche show for industry insiders; it's for anyone curious about how creative minds work. By listening to this podcast, you gain a toolkit for thinking more strategically and imaginatively, whether you're building a game, launching a product, or just looking to understand the artistry behind your favorite pastimes. Each episode feels like a masterclass, offering deep insights that apply far beyond the game table.
Author: Language: English Episodes: 100

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