As I’ve mentioned in the past, last year was not about incremental change. Nope. It was all about dramatic change. We all started off last year “playing with AI.” Today? The question is if and when AI assistants and agents will be the norm for every interaction we have with our customers.
What do we need to do to act accordingly? How do we create experiences that work whether we’re talking with human beings or with machines acting on behalf of those human beings? Most importantly, how do we build brands worth asking for by name when people might not see the brand until their AI picks it for them?
In this “Best of the Show” episode, I try to answer these questions and place them into an actionable framework you can use, right now, and make sure your customers & and your business & both get to enjoy the benefits AI can bring.
Want to learn more? Here are the show notes for you.
AI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478) — Headlines and Show Notes
Show Notes and Links
Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.
Past Appearances
Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"
Free Downloads
We have some free downloads for you to help you navigate the current situation, which you can find right here:
Best of Thinks Out Loud
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Contact information for the podcast: podcast@timpeter.com
Past Insights from Tim Peter Thinks
Technical Details for Thinks Out Loud
Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.
Running time: 19m 08s
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Tim Peter hosts Thinks Out Loud: E-commerce and Digital Strategy, a weekly conversation for anyone navigating the intersection of online commerce and broader business goals. Rather than just reporting on the latest trends, this podcast digs into the practical implications of digital change, examining how shifts in consumer behavior and technology directly influence management decisions and marketing plans. Each episode feels like a focused discussion, breaking down complex topics into actionable insights that can be applied whether you're leading a team, crafting a campaign, or developing your own professional skills. You'll hear thoughtful analysis on how digital strategy connects to core business education, moving beyond buzzwords to explore the real mechanics of growth and adaptation. For regular listeners, this podcast serves as a reliable source for context and clarity, helping to make sense of a fast-moving landscape. The tone is engaging and direct, prioritizing substance over hype while always tying e-commerce fundamentals back to sustainable business practice.
Author: Tim Peter
Episodes: 20
