Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)

Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)

Author: Tim Peter December 24, 2025 Duration: 22:09

The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion that “Your brand is the prompt.” That idea is even more important now that ChatGPT has opened access for any business to release their own app on the ChatGPT platform.

Once businesses start taking advantage, your biggest problem won’t be getting ChatGPT to find you. It will be getting them to show you instead of the millions of other businesses who also want ChatGPT to show them.

If only there was a way that companies could stand apart. If only there was a way to ensure customers found you, every single time.

Oh, wait. There is. It’s called building a brand.

I’ve studied how we can build brands beyond Big Tech for over 20 years. That’s the core of what my book Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech, that you can find on


Tim Peter hosts Thinks Out Loud: E-commerce and Digital Strategy, a weekly conversation for anyone navigating the intersection of online commerce and broader business goals. Rather than just reporting on the latest trends, this podcast digs into the practical implications of digital change, examining how shifts in consumer behavior and technology directly influence management decisions and marketing plans. Each episode feels like a focused discussion, breaking down complex topics into actionable insights that can be applied whether you're leading a team, crafting a campaign, or developing your own professional skills. You'll hear thoughtful analysis on how digital strategy connects to core business education, moving beyond buzzwords to explore the real mechanics of growth and adaptation. For regular listeners, this podcast serves as a reliable source for context and clarity, helping to make sense of a fast-moving landscape. The tone is engaging and direct, prioritizing substance over hype while always tying e-commerce fundamentals back to sustainable business practice.
Author: Episodes: 21

Thinks Out Loud: E-commerce and Digital Strategy
Podcast Episodes
What ChatGPT Ads Mean for Your Business (Episode 481) [not-audio_url] [/not-audio_url]

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We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can be seen by potential customers when they’re…
Should Your Business Have a ChatGPT App? (Episode 479) [not-audio_url] [/not-audio_url]

Duration: 19:17
ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for your and your business. In this episod…
“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477) [not-audio_url] [/not-audio_url]

Duration: 23:31
You’ve heard me say that “gatekeepers gonna gate” for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume that OpenAI and ChatGPT are going to bypass the gatekeepers —…