ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for your and your business.
In this episode of the podcast, host Tim Peter looks at ChatGPT’s apps and addresses the following questions:
- Are ChatGPT apps good for your business or not?
- What are the risks of using ChatGPT apps for your business?
- How can you minimize those risks and get the long-term benefit for your business from ChatGPT apps?
- What are your immediate next steps if you’re interested in trying ChatGPT apps to reach customers?
All that and more in this episode of the show. Here are the show notes for you.
Should Your Business Have a ChatGPT App? (Episode 479) — Headlines and Show Notes
Show Notes and Links
Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.
Past Appearances
Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"
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Contact information for the podcast: podcast@timpeter.com
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Technical Details for Thinks Out Loud
Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.
Running time: 19m 17s
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Tim Peter hosts Thinks Out Loud: E-commerce and Digital Strategy, a weekly conversation for anyone navigating the intersection of online commerce and broader business goals. Rather than just reporting on the latest trends, this podcast digs into the practical implications of digital change, examining how shifts in consumer behavior and technology directly influence management decisions and marketing plans. Each episode feels like a focused discussion, breaking down complex topics into actionable insights that can be applied whether you're leading a team, crafting a campaign, or developing your own professional skills. You'll hear thoughtful analysis on how digital strategy connects to core business education, moving beyond buzzwords to explore the real mechanics of growth and adaptation. For regular listeners, this podcast serves as a reliable source for context and clarity, helping to make sense of a fast-moving landscape. The tone is engaging and direct, prioritizing substance over hype while always tying e-commerce fundamentals back to sustainable business practice.
Author: Tim Peter
Episodes: 20
