What ChatGPT Ads Mean for Your Business (Episode 481)

What ChatGPT Ads Mean for Your Business (Episode 481)

Author: Tim Peter January 23, 2026 Duration: 17:28

We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can be seen by potential customers when they’re having conversations relevant to your business.

This is great, right? I mean, don’t you want to be the first company to sign up?

Maybe. But, maybe there’s a bigger picture that we need to look at too.

In this episode of The Digital Reset Show with Tim Peter, Tim looks at:

  • What OpenAI announced about ads in ChatGPT… and what they didn’t
  • OpenAI’s guiding principles for ads and how their ads will work at launch
  • OpenAI’s new ChatGPT Go plan
  • Insights into how ChatGPT ads might fit into your digital reset
  • What Google is doing to maintain its competitive position in the digital advertising space
  • What ChatGPT ads might mean for your business
  • How you can use a “core and explore” methodology to put ChatGPT ads to work for your business

And a whole lot more. Want to learn more? Here are the show notes for you.

What ChatGPT Ads Mean for Your Business (Podcast Episode 481) — Headlines and Show Notes Show Notes and Links Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

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Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

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Tim Peter hosts Thinks Out Loud: E-commerce and Digital Strategy, a weekly conversation for anyone navigating the intersection of online commerce and broader business goals. Rather than just reporting on the latest trends, this podcast digs into the practical implications of digital change, examining how shifts in consumer behavior and technology directly influence management decisions and marketing plans. Each episode feels like a focused discussion, breaking down complex topics into actionable insights that can be applied whether you're leading a team, crafting a campaign, or developing your own professional skills. You'll hear thoughtful analysis on how digital strategy connects to core business education, moving beyond buzzwords to explore the real mechanics of growth and adaptation. For regular listeners, this podcast serves as a reliable source for context and clarity, helping to make sense of a fast-moving landscape. The tone is engaging and direct, prioritizing substance over hype while always tying e-commerce fundamentals back to sustainable business practice.
Author: Episodes: 20

Thinks Out Loud: E-commerce and Digital Strategy
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