A new streak begins

A new streak begins

Author: Rob Woodbridge August 26, 2015 Duration: 0:00
Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
We OWN our privacy...in case we forgot [not-audio_url] [/not-audio_url]

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Welcome to episode #223. On the show: Subscribe to the Cow & Quince; Drones in LA scraping cell signals; Johnnie Walker's smart label from Thinfilm; Domino's knows...what your tummy is telling you; Beam Wallet brings bea…
Location + wearables = the re-invention of marketing [not-audio_url] [/not-audio_url]

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Welcome to episode #222. On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality…
Live from Asif's vacation + RJ Talyor of Geofeedia [not-audio_url] [/not-audio_url]

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Welcome to episode #221. On the show: ScreenPop adds messages to your lock screen; Knorr soup beacons you; ESRI launches ArcGIS Open Data website; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss…
Stockholm Syndrome + Loren Hillberg of Thinknear [not-audio_url] [/not-audio_url]

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Welcome to episode #220. On the show: Indoo.rs partners with KLM; Factual and Metadata partner; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely's Cafe sells moder…
Facebook getting down and phygical + Adarsh Pallian of Trippeo [not-audio_url] [/not-audio_url]

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Welcome to episode #219. On the show: Samsung moves into mobile payments; Adobe's Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merr…
Cuddles Inc. + Eli Portnoy of Sense360 [not-audio_url] [/not-audio_url]

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Welcome to episode #218. On the show: Microsoft HoloLens and Inconspicuous Mode; ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light's beer delivery app; Google Translate in real time; Sense360 launche…
SOBIZCOM + Jonathan Berlin of Iconeme [not-audio_url] [/not-audio_url]

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Welcome to episode #217. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat for business?; Deehubs makes us all vandals; Softcard deflating?;…
We are all lazy and cheap and about to be replaced by robots [not-audio_url] [/not-audio_url]

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Welcome to episode #216. On the show: WiFi Aware; The RealTalk app; GM's At Your Service; TapSense for Apple Watch; Robots invade Lowe's; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + In…
Sirius, Cicret and Samsung kick off an epic start to 2015 [not-audio_url] [/not-audio_url]

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Welcome to episode #215. On the show: Danish sensors; PlaceIQ + Starcom partner on SMGMaps; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car…
The grand 2015 location based marketing predictions show [not-audio_url] [/not-audio_url]

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Welcome to episode #214. This is our annual predictions show - a look ahead at the key trends and companies to watch in 2015. We tap into key trends that will emerge in the industry, companies that will thrive and, of co…