Down with Dengue Fever

Down with Dengue Fever

Author: Rob Woodbridge January 13, 2016 Duration: 0:00
Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
Predicting predictions arrival [not-audio_url] [/not-audio_url]

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Welcome to episode #203. On the show: Apple's location warnings; Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square's arrival prediction bet; In-mall WiFi advertising from Steps Away; Locqu…
Live from New York it's...TWiLBM #201 [not-audio_url] [/not-audio_url]

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Welcome to episode #201. On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top 2 stories of the week which are Shopkick selling to SK Telecom and PayPal's partnership wit…
Apple Pay, Jafflechutes and the digital drum beats for Uganda [not-audio_url] [/not-audio_url]

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Welcome to episode #199. On the show: Apple's big event; Into the Storm's augmented reality street sign; Unicef's Digital Drum Project; Budweiser brings beer to your Facebook friends; TalkLocal raises and rebrands; Whats…
The misguided agency, tweet to eat and Lynda Smith of Twilio [not-audio_url] [/not-audio_url]

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Welcome to episode #198. On the show: Heineken's location-based loyalty rewards for small bars; AVG acquires LocationLabs; xAd and IndoorAtlas raise rounds; Walkers chips tweet to eat; Nordstrom & Target powered by Cural…
TWiLBM #196: Build it for a cause or they won't come [not-audio_url] [/not-audio_url]

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Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your visio…
TWiLBM #195: Does anyone have a spare triangle? [not-audio_url] [/not-audio_url]

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Welcome to episode #195. On the show: Verve Mobile's programmatic direct platform; JCDecaux's CitiScape; Denver Beer Company's Explorer Challenge; VMBeacon brings mannequins to life; Amazon's Local Register; TD thanks a…
TWiLBM #194: Live from the gentle island [not-audio_url] [/not-audio_url]

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Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” ma…