Get a Lyft, drive-thru and get local

Get a Lyft, drive-thru and get local

Author: Rob Woodbridge January 19, 2016 Duration: 0:00
Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Vistaprint gets into local listings; Shelfbucks acquires Emmoco. Special EyeReport from Atlanta with Aubriana Lopez and Rob Friedman. Our resource comes from Samsung: Retail Technology Trends 2015.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
TWiLBM #183: Stop sucking our bandwidth Netflix [not-audio_url] [/not-audio_url]

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Welcome to episode #183. On the show: Top stories from around the world featuring Bird's Eye, Taggalo, VoucherPages, Record Run, American Troubadour, Adtile's Touch experience, wearables for dogs by Whistle, holograms wi…
TWiLBM #182: When patrons take over [not-audio_url] [/not-audio_url]

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Welcome to episode #182. On the show: Top stories from Waitrose, Motorola, the British Navy & quantum positioning, Freedom Telecare's PunchPrompt, the Gap's #summerloves campaign, Square's shift in focus from Wallet to O…
TWiLBM #181: Hashtag commerce, excess food and Nivea's print genius [not-audio_url] [/not-audio_url]

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Welcome to episode #181. On the show: Top stories from Digby and Phunware, YP's Mobile Labs, Amazon & Twitter, Uber & Google Maps, RoadID, PareUp & excess food, Selfridge's Fragrance Lab, Rivada's nascent mesh network, S…
TWiLBM #180: The human blackbox [not-audio_url] [/not-audio_url]

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Welcome to episode #180. On the show: Top stories featuring big news from Foursquare, Qualcomm, AT&T, Jose Cuervo, The Palladium Hotel Group, Project Edison at the Epiphany Hotel, LocAid's partnership with Tetherball, JC…
TWiLBM #179: With these bionic eyes [not-audio_url] [/not-audio_url]

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Welcome to episode #179. On the show: Top stories featuring Facebook & Moves, Storefront, Google's contact lense camera, Pulsate's beacon-based marketing platform, Baidu's mobile wallet launch in China, Bleamcard, Xaxis,…
TWiLBM #178: Beacons make pub crawls cool [not-audio_url] [/not-audio_url]

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Welcome to episode #178. On the show: Top stories featuring Coca-Cola, Jasper, GNIP, Twitter, Gowalla, Last.co, Goodnight Lad, TigerAir, UNMAS, Takara Tomy Arts, Facebook, WunWun, Gett and Beacon Crawl. Plus, our resourc…
TWiLBM #177: Rush, Dash and Santa Monica's wellbeing [not-audio_url] [/not-audio_url]

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Welcome to episode #177. On the show: Top stories featuring Quantum Dots, Apple, the Lego Movie, Coupons.com, American Express, Amazon's Dash Tesco, Uber's Rush, Breeze, Santa Monica's Wellbeing Project, Traffle's travel…
TWiLBM #176: They should be called MLB BAM! [not-audio_url] [/not-audio_url]

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Welcome to episode #176. On the show: Top stories featuring the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity's BLE beacon SDK; MLB Advanced Media's At the Ballpark app; GaussBricks from the Un…
TWiLBM #175: Shyp for shipping, ships [not-audio_url] [/not-audio_url]

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Welcome to episode #175. On the show: Top stories featuring Facebook acquiring Oculus; Iconeme's talking mannequins; Shyp shipped; PayPal partnering with Placed; Adtile's kinetic ads for smartwatches; AT&T shutting down…

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