Live from SXSW it's RetailLoco

Live from SXSW it's RetailLoco

Author: Rob Woodbridge March 17, 2015 Duration: 0:00
Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
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Disarming privacy with charity + Michael Provenzano of Vistar Media [not-audio_url] [/not-audio_url]

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I'm a whole lot of (Retail)Loco [not-audio_url] [/not-audio_url]

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Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include…
Gestures, crisps and Stuart Smalley's playbook [not-audio_url] [/not-audio_url]

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Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loop…