Mapping the American curse

Mapping the American curse

Author: Rob Woodbridge October 21, 2015 Duration: 0:00
Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partners + Show Carnival; Niantic Labs raises $20M; #OpenUpTheFun with Tostitos Canada; Gimbal gets Phigital; Mapping America's cursing.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
TWiLBM #193: You say you want a (beacon) revolution [not-audio_url] [/not-audio_url]

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Welcome to episode #193. On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks o…
TWiLBM #192: Jesus Jones had it right [not-audio_url] [/not-audio_url]

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Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage reven…
TWiLBM #191: The in-experience store episode [not-audio_url] [/not-audio_url]

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Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindsha…
TWiLBM #190: Free our reservations! [not-audio_url] [/not-audio_url]

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Welcome to episode #190. On the show: Google's Chromecast gets Ultrasonic; Chicago's Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm's platform to all markets; ReservationHop takes rese…
TWiLBM #189: Colgate kicks cavities in Myanmar [not-audio_url] [/not-audio_url]

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Welcome to episode #189. On the show: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat's Thermodo weather keychain; Colgate helps the t…
TWiLBM #188: We don't use steroids but we do bite [not-audio_url] [/not-audio_url]

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Welcome to episode #188. On the show: Top news stories including Lego's Fusion, Chaotic Moon's intern tracking software, Ubisense's new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps E…
TWiLBM #187: You give me fever...Ireland [not-audio_url] [/not-audio_url]

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Welcome to episode #187. On the show: Top news stories featuring McDonalds Canada, Pinterest, Food Network, Lowe's, Naziha Mestaoui, Match.com, Amazon, Oman, Glympse, Kraft, Blippar and Wal-Mart. Our resource of the week…
TWiLBM #186: Beacons to the left of us... [not-audio_url] [/not-audio_url]

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Welcome to episode #186. On the show: Top news stories featuring Amazon, Volkswagen, Blippar, Layar, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc…
TWiLBM #185: The modern acid trip [not-audio_url] [/not-audio_url]

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Welcome to episode #185. On the show: Top stories from around the world featuring the WWDC iOS announcements that impact mobile, MasporMas dispensing news in the bathroom, Brian Eno's new acid trip, Hoxton Analytics prof…
TWiLBM #184: Up-Chuck E. Cheese [not-audio_url] [/not-audio_url]

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Welcome to episode #184. On the show: Top stories from around the world featuring Metaio's Thermal Touch, Michael's partnering with museums, Logic PD facial recognition, Beck's playable poster, tipping street musicians w…