The 2016 predictions extravaganza

The 2016 predictions extravaganza

Author: Rob Woodbridge December 30, 2015 Duration: 0:00
Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
No hiding from racist tweets + Mikhail Damiani of Blue Bite [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #262. On the show: You can't hide from racist tweets; Bfonics launches WiFi beacon; Mobify acquires Donde; UberMedia's LROI; Tyrers Department Store tests the Digital Clothing Rail; Aruba Networks laun…
Da da da daaaaa da + Erik McMillan of Shelfbucks [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book…
The crazies are everywhere [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A…
The starships have descended [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who…
Lowe's in spaaaaaaace [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition;…
It's 2012 all over again [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based…
Mapping the American curse [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acq…
Street meat never tasted so good [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvati…