The misguided agency, tweet to eat and Lynda Smith of Twilio

The misguided agency, tweet to eat and Lynda Smith of Twilio

Author: Rob Woodbridge September 8, 2014 Duration: 0:00
Welcome to episode #198. On the show: Heineken's location-based loyalty rewards for small bars; AVG acquires LocationLabs; xAd and IndoorAtlas raise rounds; Walkers chips tweet to eat; Nordstrom & Target powered by Curalate; InMobi partners with Factual on mobile ads; McDonalds trades cans for food in Sweden; Magnum and NewAer partner on beacon engagement; Marriott teams with MIT to create matchmaking table through LinkedIn data; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands. Our resource of the week looks at the if consumers are willing to share wearable data. Our guest is Lynda Smith Chief Marketing Officer of Twilio.   Full show notes can be found here: http://untether.tv/2014/misguided-agency-tweet-eat-lynda-smith-twilio/

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
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