TWiLBM #176: They should be called MLB BAM!

TWiLBM #176: They should be called MLB BAM!

Author: Rob Woodbridge April 7, 2014 Duration: 0:00
Welcome to episode #176. On the show: Top stories featuring the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity's BLE beacon SDK; MLB Advanced Media's At the Ballpark app; GaussBricks from the University of Taiwan; Minified's Telescope Cards + Foursquare; Coke's Radar for Good campaign in Romania; The launch of TheGoodData; Funding news from Alignable and Lyft; The launch of Hi.co. Our mobile minute featuring Chuck Martin looks at the mobile shopper gap. Our resource of the week is a whitepaper from Placeable on LBM insights. Our special guest is Rafi Haladjian, founder of Sense.   Full show notes can be found here: http://untether.tv/2014/twilbm-176-they-should-be-called-mlb-bam/

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
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