TWiLBM #182: When patrons take over

TWiLBM #182: When patrons take over

Author: Rob Woodbridge May 19, 2014 Duration: 0:00
Welcome to episode #182. On the show: Top stories from Waitrose, Motorola, the British Navy & quantum positioning, Freedom Telecare's PunchPrompt, the Gap's #summerloves campaign, Square's shift in focus from Wallet to Order, SinglePoint & Drive Media Network, WhatsAppleBees social network for Applebees patrons, MonkeyParking App and Starwood Hotels' Google Glass App.   Full show notes can be found here: http://untether.tv/2014/twilbm-182-when-patrons-take-over/

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
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