Caso de Negocio: el caso de Auna y Conversia

Caso de Negocio: el caso de Auna y Conversia

Author: SHIFT | Asociación de Innovación September 4, 2026 Duration: 1:04:14

La inteligencia artificial está transformando la forma en que las empresas trabajan, pero el verdadero reto no es crear agentes, sino saber cómo gobernarlos, qué información utilizan y qué problemas realmente deben resolver. En este episodio, Herman Marín, CEO de Kaudal; Eduardo Eneque, CEO de Conversia; y Guillermo Lecaros, Gerente Comercial de Auna, conversan sobre cómo implementar agentes de IA con mayor efectividad, la importancia de contar con datos y contexto confiables y por qué la sensibilidad humana seguirá siendo clave. Porque no se trata de usar IA por tendencia, sino de encontrar dónde realmente puede generar valor para el cliente y el negocio.


Keeping a business competitive means staying ahead of the curve, but the relentless pace of change in tech and innovation can feel overwhelming. This Week in SHIFT cuts through the noise. Created by SHIFT | Innovación, this podcast serves as a direct line to the developments that actually matter for companies right now. Each episode functions like a focused briefing, breaking down the latest news and trends into actionable insights you can use. Rather than broad speculation, the discussions are grounded in what’s happening now and what it means for strategy, operations, and growth. You’ll hear clear analysis on emerging tools, market shifts, and practical case studies, all framed around a single question: how can this help a business adapt and thrive? It’s designed for leaders, founders, and anyone responsible for steering an organization forward, offering a regular, reliable source of context in a crowded field. By tuning in, you join a community-oriented space dedicated to translating complex innovation into clear, necessary knowledge. This isn't about distant futures; it's about understanding the present week's shifts to make informed decisions for the next one. Find your rhythm with this essential business podcast.
Author: Language: Spanish Episodes: 50

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