E259 The Sisu Sauna Lifestyle w/ Peter Nelson

This episode features Peter Nelson, founder of Sisu Sauna Co. He is a highly motivated and driven entrepreneur based in Cleveland, OH.  Born and raised in the area, Peter has a deep connection to his community and a strong desire to make a positive impact through his work.  After graduating from college, he joined his friend Tom Rini in the fitness industry, through ownership of Black Flag Athletics in Avon, OH. Through his leadership and dedication, the gym has become a well-respected and thriving community of athletes and fitness enthusiasts. Beyond his work with Black Flag Athletics, Peter is also the founder of SISU Sauna Co., a brand focused on inspiring individuals to pursue their passions and live life with determination and resilience through the means of sauna. Through SISU Sauna Co., Peter and his Finnish/Amish team are handcrafting barrel saunas in Ohio and shipping saunas all throughout the United States.  Peter is also an avid ultramarathon runner and active member of the Cleveland community, volunteering his time and resources to various local organizations and causes. He is passionate about helping others and strives to make a positive impact both in his professional and personal life. With his energy, determination, and commitment to excellence, Peter is a rising leader in the Cleveland business community and a true inspiration to those around him.   Key Topics Peter's definition of Success. What does fun look like for the Nelson family? Explain: Putting Purpose before Profit. Peter's takeaways from his early career choices How to effectively hire employees How does someone decide the true need in a business? How Peter manages working on two companies at one time. Lessons that Peter's fitness journey has taught him What are we lacking today's culture both in sports & business? Where does Peter see yourself in the next 5-10 years? Raising money and awareness by completing the Hell on Hogs Back run in Cleveland Peter's definition of Thriving.   ***. Get a discount on your Sisu Sauna purchase with code: THRIVEONLIFE  ***   👉Connect with Peter Nelson: Instagram Sisu Sauna   👉Connect with CJ Finley: CJ's Instagram   CJ's YouTube THRIVEONLIFE Podcast Instagram THRIVEONLIFE Website