E275 ThriveOn Business: My journey of becoming an Entrepreneur

In this episode, CJ unpacks his personal entrepreneurial journey and his decision to introduce a third variation of episodes. He opens up about his motivation to share his story and how he navigated his way to establishing THRIVEONLIFE. From his early job experiences to establishing a side hustle in fitness while working in corporate America, CJ covers how he managed risk and scaled his business. He also provides practical advice on starting a business or a side hustle and his perspective on life and business success.   Key Topics: CJ's childhood experiences in babysitting that introduced him to the value of hard work, self-reliance, and cash based businesses. His perspective on the value of unconventional job paths and how he leveraged this principle in his entrepreneurial journey. His journey to becoming a fitness trainer alongside his corporate job at UBS Wealth Management, and how he managed risk while setting up his business. Practical tips on gaining clients both in-person and digitally, and the importance of testimonials in building trust. CJ's approach to pre-building systems for scaling his business, even before getting the first client. Insights into the real reasons why people seek personal improvements, emphasizing the desire for confidence in various aspects of life.  Importance of building trust with clients, understanding their root problems, and designing systems to accommodate growth.  Leveraging Referrals & Building Customer Relationships: He explains the role of referrals, affiliates, and ambassadors in expanding a client base.  Practical Steps in Starting a Business: CJ emphasizes the importance of doing market testing and setting up proper business infrastructure (like an LLC and a business bank account) to avoid future problems. Transitioning to Business Consulting & Lessons Learned: his transition from personal training to business consulting, explaining how he tapped into existing networks to offer his services to other industries.  Conclusion and reflections on the lessons learned from CJ's journey so far. Connect with CJ Finley: CJ's Instagram CJ's YouTube CJ's Twitter cjfinley.com   ThriveOnLife Podcast Instagram thriveonlife.com