E328 From Farmer’s Market to Luxury Product w/ Sam Moore

E328 From Farmer’s Market to Luxury Product w/ Sam Moore

Author: CJ Finley January 4, 2024 Duration: 1:12:28
In this episode, CJ sits down with his friend Sam Moore to discuss his journey from corporate America to launching his own health and wellness-focused beverage company. The two dive into the challenges and triumphs of entrepreneurship, the importance of making intentional life choices, and the evolution of Sam's product from a tequila mixer to a non-alcoholic "smart seltzer" called Hazlo.   Key Topics [00:00:00] Non-alcoholic beverage market. [00:03:11] Sam's path to software sales. [00:06:40] Different work environments and their pitfalls. [00:08:23] Why Sam pivoted his career. [00:13:55] Decision making and personal growth. [00:16:39] Choosing a different path in life. [00:19:54] Making decisions on own terms. [00:27:08] Envisioning new opportunities. [00:30:19] Finding purpose in work. [00:34:42] Tequila as a popular drink. [00:35:12] Mindful drinking movement. [00:39:22] How to know if someone is an entrepreneur. [00:39:24] Shifting career paths yet again. [00:42:59] Making decisions and taking action. [00:45:48] Non-alcoholic drink pivot. [00:51:53] The journey of entrepreneurship. [00:57:28] Premium non-alcoholic beverages [01:01:22] Packaging and branding feedback. [01:04:23] Packaging and target market. [01:07:41] The beverage space and alcohol alternatives.   Connect with Sam Instagram   Connect with CJ Finley: CJ's Instagram   CJ's YouTube THRIVEONLIFE Podcast Instagram THRIVEONLIFE Website  

CJ Finley hosts the THRIVEONLIFE Podcast, a space dedicated to practical conversations about building a more fulfilling existence. Rather than just theorizing, each episode digs into the tangible aspects of well-being, focusing on the interconnected pillars of health, personal wealth, and genuine happiness. You’ll hear CJ in dialogue with a variety of entrepreneurs and mission-driven individuals who have moved beyond merely getting by and are actively crafting lives they love. These discussions are grounded in real experience, offering actionable tips and perspectives that listeners can apply to their own journeys. The tone is conversational and direct, avoiding empty inspiration in favor of substance. New episodes arrive regularly, continuing a consistent exploration of what it means to truly thrive. This podcast serves as a resource for anyone feeling stuck in a routine and looking for thoughtful guidance on integrating better habits, smarter financial choices, and a deeper sense of purpose into their daily routine. It’s about the cumulative effect of small, intentional changes across all areas of life.
Author: Language: English Episodes: 100

THRIVEONLIFE Podcast: Helping people live better lives with tips on health, wealth, and happiness.
Podcast Episodes
E347: Reigniting My Love for Podcasting [not-audio_url] [/not-audio_url]

Duration: 11:25
In this solo episode, CJ reflects on taking a break from producing the show after several years to reassess its direction. He emphasizes the importance of focusing on the right direction over speed and busyness, highligh…
E340 Building A Better Food System w/ Jesse Konig [not-audio_url] [/not-audio_url]

Duration: 1:13:14
In this episode CJ welcomes his friend Jesse Konig, Co-Founder of Swizzler. During the conversation Jesse shares his experience in the food truck scene, how he has disrupted fast food, and how he plans to use healthier f…
E343 HYROX Houston 2024: Race Recap + What's Next [not-audio_url] [/not-audio_url]

Duration: 32:26
We recommend watching the YouTube version of this episode: https://youtu.be/QOU6477zofc?si=E7h9fWvCHBFRqxtM In this episode, CJ and Erin Finley discuss their recent experience at the Mixed Doubles HYROX Houston event. Th…
E342 HYROX Houston 2024: Pre-Race Preparation and Strategy [not-audio_url] [/not-audio_url]

Duration: 30:04
We recommend watching the YouTube version of this episode: https://youtube.com/watch?v=zpRIhiH6OI4&t=19s In this episode, CJ and Erin Finley discussed their preparation for the HYROX race in Houston, where they competed…
E341 Unleashing High Performance: The Five Pillars of Success [not-audio_url] [/not-audio_url]

Duration: 21:58
In this solo episode, CJ delves into the topic of performance. Drawing insights from books like "How Champions Think" and "Mamba Mentality," he explores how high achievers reach their full potential through discipline, s…