E330 Building Your Hive: How Jack Espy is turning a canned cocktail into a THRIVING community

In this episode, CJ sits down with his friend Jack Espy to discuss his journey of building Spirited Hive a better for you canned-coktail company. During the convo, Jack encourages listeners to embrace their naivety and not be afraid to pursue what they believe they should be pursuing. He suggests that by being naive to the naysayers and critics, individuals can make a positive impact on their own lives and the lives of others. This mindset of not caring too much about others' opinions empowers individuals to take risks, pursue their passions, and create their own success. Jack doesn't just preach this mindset though, he lives it, and emphasizes it while he continues his mission to grow the hive community. So if you want to join in and become of a part of the hive, tune in!    Key Topics [00:02:10] Canned cocktails and community. [00:04:49] Mexican mule creation. [00:09:41] Who is driving the most canned cocktail sales? [00:11:33] Who to seek advice from. [00:15:07] Trademarking descriptive words. [00:19:43] Launching in a top-tier market. [00:23:06] Determination and Future Goals. [00:27:36-00:27:46] Rushing a product to market. [00:33:29] Managing growth and team dynamics. [00:35:23] Systems for managing people. [00:39:31] Scaling Up and Communication. [00:42:13] Building a strong company culture. [00:45:48] Non-alcoholic health and fitness. [00:49:29] Building a sense of community. [00:54:33] Leaning into health and fitness. [00:57:26] Own your hive.   Connect with Jack Instagram Spirited Hive Instagram Spirited Hive Website   Connect with CJ Finley: CJ's Instagram   CJ's YouTube CJ's Website THRIVEONLIFE Podcast Instagram