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Why Deoleo Bottled its Olive Oil in Blue: Packaging World

Why Deoleo Bottled its Olive Oil in Blue: Packaging World

Author: Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack September 1, 2026 Duration: 17:32
Through the Line: Packaging and Processing
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Green has signaled olive oil on shelf for generations. So why did Deoleo put its extra virgin in a blue bottle? Senior Editor Anne Marie Mohan sits down with Daniele Pucchi, Global R&D Packaging Manager for global olive oil producer Deoleo, and Jose Bonache, Corporate Affairs & Communications Director for the company. They discuss Deoleo’s approach to packaging innovation, sustainability, and product protection.

Through the Line: Packaging and Processing is a podcast from Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack that explores innovations and information across the packaging and processing landscape. Each episode connects topics impacting consumer packaged goods and healthcare packaging with the latest technologies in food processing operations. Listen episodes for insights on current trends, practical strategies, and the developments shaping packaging and processing today. Whether you work in packaging, processing, or related careers, you can expect timely discussion of what is changing now and what it means for how products are packaged, produced, and brought to market.
Author: Language: en-us Episodes: 50

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Through the Line: Packaging and Processing
Podcast Episodes
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An Inside Look at a New UTI Kit's Packaging: Healthcare Packaging [not-audio_url] [/not-audio_url]

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Duration: 15:06
¿Cómo se rompe una categoría tradicional sin perder al consumidor? En este episodio exploramos el rediseño de Arroz Golondrina y las decisiones estratégicas detrás de su apuesta por narrativa, riesgo y diferenciación en…

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