How REV Is Changing the Game in Multifamily Leasing | Peter Roisman (Ep. 77)

How REV Is Changing the Game in Multifamily Leasing | Peter Roisman (Ep. 77)

Author: Dustin Sutton May 20, 2025 Duration: 49:53

In this episode, Dustin sits down with Peter Roisman, founder and CEO of REV, a multifamily leasing company changing the game through the REV Leasing Score and REV Leasing University.

Peter’s journey spans sports law, healthcare development, and real estate innovation. From negotiating contracts for top-tier athletes to building and exiting a profitable surgery center business, Peter shares the pivotal lessons that helped him pivot industries and uncover new market opportunities.

Now, through REV, he’s helping property owners optimize leasing performance by investing in people, building smart training systems, and using data-driven insights to boost outcomes in the multifamily industry.

🔑 In This Episode:

  • How Peter transitioned from sports law to real estate
  • What inspired the launch of REV and its mission to modernize leasing
  • The story behind creating the REV Leasing Score
  • Why continuous learning and mentorship fuel sustainable success
  • The importance of training, systems, and human capital in real estate
  • How owner-managed properties benefit most from strategic leasing tools

🧠 Key Takeaways:

  • Market inefficiencies = opportunity
  • Data reveals what instinct alone can’t
  • Great leasing starts with great training
  • Investing in people creates long-term returns
  • Every career pivot starts with being willing to learn

🗣️ Notable Quotes:

  • "Don’t be afraid to lose."
  • "Leasing will tell you so much — you can’t ignore this."
  • "We had to take a major pivot."

⏱️ Timestamps: 00:00 – Intro to Peter Roisman 00:46 – Early Sports + Life Lessons 04:13 – From Law to Sports Representation 09:48 – Real Estate + Surgery Centers 15:57 – Building & Exiting 27:03 – People-Driven Business Pivots 34:27 – The REV Leasing Score 44:25 – Gold for Multifamily Investors

🎧 Listen & Subscribe:

Website ➜ toolstalentstechniques.com

Apple: https://podcasts.apple.com/us/podcast/tools-talents-and-techniques-with-dustin-sutton/id1692838507 YouTube: https://youtube.com/@DustinCSutton

🌐 More Links: Peter’s Company: https://www.rev-leasing.com

Peter’s LinkedIn: https://www.linkedin.com/in/peterroisman/

Host IG: https://www.instagram.com/dustincsutton

Host LinkedIn: https://www.linkedin.com/in/dustincsutton

🎶 Music by C€$: https://open.spotify.com/artist/21zXwxV9nWaiE6iAleU6ww


Dustin Sutton hosts TOOLS TALENTS AND TECHNIQUES, a podcast built on the idea that success in any field is a blend of the right resources, innate abilities, and learned methods. The conversations here roam across a wide landscape, from the concrete strategies of real estate and business to the evolving dynamics of technology and the revealing parallels found in sports. Rather than offering quick tips, each episode settles into a detailed discussion with a genuine leader or innovator, unpacking the specifics of their path. You’ll hear how they’ve scaled ventures, managed personal evolution, and applied financial insights, all framed by their unique experiences. This isn't about abstract theory; it's about the tangible, often hard-won lessons that actually move the needle. The result is a collection of dialogues that feel both broad in scope and deeply practical, whether you're building a company, honing a skill, or simply curious about the mechanics of achievement. Tune into this podcast for those unscripted moments where real strategy and personal insight intersect, providing a useful perspective no matter your own professional arena.
Author: Language: English Episodes: 100

TOOLS TALENTS AND TECHNIQUES with Dustin Sutton
Podcast Episodes
FREEWYLD Founder and Entrepreneur Eric Moeller (Ep.68) [not-audio_url] [/not-audio_url]

Duration: 48:20
FREEWYLD Founder and Entrepreneur Eric MoellerIn this episode, Dustin Sutton interviews Eric Moeller, the founder of FreeWyld, a cabin experiential company located in Idyllwild, California. Eric shares his journey from a…
Tyrome 'Ty' Smith - Putting People in Scoring Position (Ep. 67) [not-audio_url] [/not-audio_url]

Duration: 56:59
In this episode, Tyrome ('Ty') Smith shares his journey from a small-town upbringing in Pennsylvania to a successful career supporting the intelligence community and working with startups. He discusses the importance of…
Tonya Torosian - CEO Promises2Kids (Ep. 63) [not-audio_url] [/not-audio_url]

Duration: 42:02
In this episode, Tonya Torosian, CEO of Promises2Kids, shares her journey from a community-focused upbringing in Wisconsin to leading a nonprofit dedicated to supporting foster youth in San Diego.She discusses the import…
Ep. 62: Dan Engel - Founder of Miracle League of San Diego [not-audio_url] [/not-audio_url]

Duration: 1:02:31
In this conversation, Dan Engel shares his remarkable journey from a successful investment banker to a dedicated nonprofit leader after battling stage four melanoma. He discusses the importance of giving back, the creati…
Sunday Golf featuring Ronan Galvin and Patrick Courtney (Ep. 61) [not-audio_url] [/not-audio_url]

Duration: 30:42
In this conversation, the founders and key members of Sunday Golf share their journey of creating a unique golf bag company. They discuss the origins of their product, the challenges faced during the COVID-19 pandemic, a…
Stephen Daniel Clarke - Global Executive Director at JLL (Ep. 60) [not-audio_url] [/not-audio_url]

Duration: 55:32
Stephen Clarke brings a wealth of knowledge and experience from over two decades in strategy, governance, innovation, engagement, and leadership development. Currently, he serves as a Global Executive Director at JLL, fo…
Chris Chiari - The Vision Behind The 420 Hotels (Ep. 59) [not-audio_url] [/not-audio_url]

Duration: 55:12
Chris Chiari - Founder/CEO at The 420 HotelsIn this conversation, Chris Chiari shares his journey from a childhood in New Jersey to becoming the founder of the 420 Hotels in Denver, a unique cannabis hospitality venture.…