Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.
Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams.
We Discuss:
- The importance of having a full video strategy for pre, during, and post trade show
- How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
- What is a video strategy and what makes it different from your overall marketing strategy?
- Why is it important for someone to have this mapped out prior to a trade show?
- What types of content can be generated at the trade show and how does that play into your your video strategy?
- Can this content be created DIY or should they hire a professional?
Bill's Top Tips:
- You want to make sure you are creating content for your ideal buyer/viewer.
- You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.
- Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.
- You don't always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self.
- DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.
- Make sure to maxamize your time when creating content.
Bill's Key Takeaways:
- Stop missing opportunities to create content at trade shows.
- - Have a plan prior to attending and make sure you are still applying marketing principals.
Get in touch with Bill Baraona and Flex Media:
- flexmediacle.com
- bill@flexmediacle.com
- Phone: 216-402-8579
- All social media @flexmediacle
Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
Mentioned in this episode:
Powerful Data Analytics with BearIQ from Bear Analytics
I want to take a second to cover one of the hottest topics in the events industry right now:
Data Analytics
If you are a show organizer, you’re probably trying to gain a leg up on how to return to
revenue.
One company leading the charge for growing events is Bear Analytics.
With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event
performance – showing you exactly where to focus your marketing, sales, and education
team’s energy. The best part is – it’s powered by the data you’re already collecting.
It means you...
