219 - Use Voice of Customer to increase ROI - with Dave Loomis

219 - Use Voice of Customer to increase ROI - with Dave Loomis

Author: Jim Cermak July 3, 2023 Duration: 28:50
Trade Show University for Virtual & Live Events
BusinessEducationEntrepreneurshipHow ToMarketing

There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.

Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do.

We discuss:

  • The importance of REAL voice of customer input
  • The right ways to do voice of customer research
  • Success stories
  • What is "customer outsight" and what's motivating you to write about it?

Dave's Top Tips:

  • Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently.
  • Add value, be professional, but have fun!
  • There is no substitute for personal relationships.

Connect with Dave Loomis:


Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity


Jim Cermak hosts Trade Show University for Virtual & Live Events, a deep and practical resource for anyone whose business depends on connecting with an audience, whether on a convention floor or through a screen. This isn't about vague inspiration; it's a working toolkit built from conversations with seasoned experts and Jim's own extensive experience. Each episode functions like a focused seminar, delivering actionable tips and training that exhibitors, marketers, and show planners can apply immediately to see a real difference in their engagement and return on investment. With a library spanning over 220 episodes, the podcast covers the full spectrum of modern event planning-from crafting a compelling virtual booth experience to mastering the logistics and psychology of a live trade show. You'll hear candid discussions on common pitfalls, innovative strategies that are working right now, and breakdowns of what truly moves the needle for businesses. Beyond the audio, the community around this podcast extends into consulting and collaborative training, emphasizing real-world application. For professionals tired of wasting time and budget on events that don't deliver, this series offers a clear path forward, turning every appearance into a measurable success.
Author: Language: English Episodes: 100

Official website RSS
youtubelinkedinspotify
Trade Show University for Virtual & Live Events
Podcast Episodes
189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz [not-audio_url] [/not-audio_url]

Duration: 22:28
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virt…
188 - 9 Common Trade Show Mistakes that Crush Profits [not-audio_url] [/not-audio_url]

Duration: 13:48
There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):Not Setting Goals - saying you want to get as many leads as you c…

«1...5678910»