253: Bobby Bones: $12k in billboards with millions in return?! Breaking down the pendulum of the audience, lessons learned in his upbringing, relationship with money, and proving your value

This week, Jason is joined by radio personality, author, TV host, and all around trailblazer, Bobby Bones!
Bobby rose to national fame with the Bobby Bones Show, a nationally syndicated radio show that redefined country radio and became a staple for millions of listeners across the US. He’s a two time New York Times bestselling author, a Dancing With the Stars Champion, and beloved mentor on American Idol. But Bobby’s story isn’t just about success, it’s about grit, resilience, and staying true to your roots while chasing something bigger. 
Bobby opens up about how his upbringing shaped his perspective and became a strength in his career, the resilience that helps him cut through the noise, and why he decided to build his own syndication company with his own money. He shares the story behind the infamous “Go Away Bobby Bones” billboards, the “illegal” training he did to sharpen his moves for Dancing With the Stars, and what proving value really means to him. Bobby also breaks down the benefits of long-form content over TV for career longevity, why he was scared of debt even after making his first million at 30, and the key differences between radio and podcasting. From the importance of owning your IP, to why he considers Taylor Swift a genius, to the artists and interviews that stand out most in his career—Bobby doesn’t hold back. Plus, he reveals who makes it onto his personal Mount Rushmore and gives a rare glimpse into his personal life.
Bobby reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest:Bobby Bones

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