401 - What you do isn’t the niche - Alex Curtis

401 - What you do isn’t the niche - Alex Curtis

Author: Lee Matthew Jackson January 15, 2026 Duration: 38:13

When asked what you do, what do you say? "I build websites" or "I am a web developer". Heck even "I build websites in the XYZ industry". Sounds nice and nichey right!? Well maybe not. Alex Curtis joins us today and shares his own experience of niching down.

He shares what he does, who he does it for and the all important ingredient that defines your business, the end result.

Spoiler alert: The niche is the who you help and the result they pay for. And he points out that what you do to GET those results is not necessarily as important to clients, nor to hang your entire marketing around.

In episode 400, Adam and I talked about becoming a generalist in a changing world, and perhaps a niche is not so important. Yet in this episode, even with AI, automation, machine learning and Donald Trump, Alex shares how you can be a "generalist" within a niche.

Full show notes: https://trailblazer.fm/what-you-do-isnt-the-niche/


Ever feel like managing WordPress projects comes with more drama than it should? Trailblazer FM: WordPress without the drama is here to change that. Host Lee Matthew Jackson sits down with agency owners and developers who are tired of the common frustrations and are looking for a clearer path forward. In each episode, you'll hear candid, real-world conversations focused on practical problem-solving-the kind of actionable advice you can apply immediately to streamline your workflow, improve client delivery, and actually enjoy your day-to-day work again. This isn't about theoretical fluff or heated debates; it's a troll-free zone dedicated to building smarter businesses. Lee blends genuine expertise with a relatable, often humorous touch (yes, including the occasional dad joke) to cut through the noise. Whether you're deep in the trenches of client projects or strategizing your next growth move, this podcast serves as a direct line to strategies that reduce headaches and increase efficiency. Tune in for a straightforward, no-nonsense take on entrepreneurship, marketing, and sustainable business practices specifically for the WordPress world.
Author: Language: English Episodes: 100

Trailblazer FM: WordPress without the drama
Podcast Episodes
S48E4 - Toxic clients & mental health - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 13:55
Ever felt swamped, stressed, or on edge due to tough clients? In this honest and unplanned episode, our host Lee gets real about how his mental health has been impacted by tricky client relationships. Tune in to hear his…
S48E3 - Optimise support, win client's hearts - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 10:34
Are you having a tough time providing top-notch support to your clients? In this episode, Lee spills the beans on how his agency, Event Engine, turned their messy support system into one with a perfect 100% client happin…
S48E2 - Track communication, convert more leads - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 11:40
Have you ever been excited to receive a new lead in your inbox, only for the communication to fizzle out over time? As a web agency owner, this can be a frustrating experience. In this episode, Lee shares his agency's so…
S48E1 - Selling value, not just websites - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 10:13
Are you tired of trying to sell your web design services to potential clients, only to be met with hesitation and skepticism? It can be difficult to convince someone to invest a large sum of money in your services when t…
S47E5 - Defining success for your agency - Candy Phelps [not-audio_url] [/not-audio_url]

Duration: 25:16
Are you tired of constantly comparing yourself to others in your industry? Do you struggle with defining success for yourself and staying motivated to achieve your goals? In this episode, Lee and Candy dive into the worl…
S47E4 - Employees and benefits - Lee & Candy [not-audio_url] [/not-audio_url]

Duration: 25:30
📈 Candy explores hiring and compensating employees. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and age…
S47E3 - Business planning and projections - Lee & Candy [not-audio_url] [/not-audio_url]

Duration: 18:21
📈 Candy shares how to develop a business plan. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and agency o…
S47E2 - Pricing for web design - Lee & Candy [not-audio_url] [/not-audio_url]

Duration: 23:10
📈 Candy shares how to price for web design projects. It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skills freelancers and ag…