403 - Marketing till you drop - Rob Cairns

403 - Marketing till you drop - Rob Cairns

Author: Lee Matthew Jackson February 12, 2026 Duration: 31:09

I can't doomscroll for 5 seconds without some "marketing guru" telling me what I should be doing to market my business. It's bloody exhausting! You might remember I burned out trying to do everything back in 2023 and I nearly closed down this very podcast as a result! Rob Cairns is a long time friend of mine, who's championed both my mental health and the work I do with the podcast. I asked him to come on to sanity check the advice we receive as small business owners, and to help us market without the burnout.

Full show notes: https://trailblazer.fm/marketing-till-you-drop/


Ever feel like managing WordPress projects comes with more drama than it should? Trailblazer FM: WordPress without the drama is here to change that. Host Lee Matthew Jackson sits down with agency owners and developers who are tired of the common frustrations and are looking for a clearer path forward. In each episode, you'll hear candid, real-world conversations focused on practical problem-solving-the kind of actionable advice you can apply immediately to streamline your workflow, improve client delivery, and actually enjoy your day-to-day work again. This isn't about theoretical fluff or heated debates; it's a troll-free zone dedicated to building smarter businesses. Lee blends genuine expertise with a relatable, often humorous touch (yes, including the occasional dad joke) to cut through the noise. Whether you're deep in the trenches of client projects or strategizing your next growth move, this podcast serves as a direct line to strategies that reduce headaches and increase efficiency. Tune in for a straightforward, no-nonsense take on entrepreneurship, marketing, and sustainable business practices specifically for the WordPress world.
Author: Language: English Episodes: 100

Trailblazer FM: WordPress without the drama
Podcast Episodes
S47E1 - Pricing in a weak economy - Lee & Candy [not-audio_url] [/not-audio_url]

Duration: 21:20
📈 Candy shares the effects of macroeconomics on freelancers and agencies It's all over the news; countries are entering or on the brink of recession. We've teamed up with Candy Phelps to explore essential financial skill…
S46E13 - An otherworldly site builder - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 8:32
🎃 A visual builder that produces fast-loading WordPress websites. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee…
S46E12 - Conjuring membership magic - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:23
🎃 Protecting content within WordPress for members only. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will defin…
S46E11 - Adding hocus pocus to a website - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:32
🎃 No-code animations and effects in WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a probl…
S46E10 - Attack of the clones - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:03
🎃 Moving a large WordPress website from one host to another. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will…
S46E9 - Supernatural search engine optimization - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:26
🎃 How to manage SEO in WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss h…
S46E8 - Battling a gruesome WordPress database - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:24
🎃 How to clean a slow and bloated WordPress database. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define…
S46E7 - Cobwebs in the WordPress admin - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:04
🎃 Make it easier to access and sort data in the WordPress admin. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee w…
S46E4 - Don't fear accessibility - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 8:07
🎃 How to provide a more accessible website. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem,…
S46E6 - Form data has an afterlife - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:51
🎃 How to do more with form data. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss hi…