50:1 The website manual that makes clients stick - Kyle Van Deusen

50:1 The website manual that makes clients stick - Kyle Van Deusen

Author: Lee Matthew Jackson August 2, 2023 Duration: 23:24

Do you ever feel like your web agency is stuck in a cycle of one-and-done projects? You deliver an exceptional website, only to watch the client fade away, turning what could have been a fruitful, ongoing collaboration into a fleeting transaction. But what if there was a way to turn that one-time project into a long-term partnership?

In this episode, we explore an often-overlooked tool that can transform your client relationships and significantly boost your agency's recurring revenue.

Providing a website owners manual with web builds can help educate clients on what is involved in keeping their website maintained, performing, and delivering results for them. As clients recognise the value and what is involved, they are significantly more likely to take up your maintenance and support services, allowing you to develop a long lasting relationship.

Full show notes: https://trailblazer.fm/website-manual/


Ever feel like managing WordPress projects comes with more drama than it should? Trailblazer FM: WordPress without the drama is here to change that. Host Lee Matthew Jackson sits down with agency owners and developers who are tired of the common frustrations and are looking for a clearer path forward. In each episode, you'll hear candid, real-world conversations focused on practical problem-solving-the kind of actionable advice you can apply immediately to streamline your workflow, improve client delivery, and actually enjoy your day-to-day work again. This isn't about theoretical fluff or heated debates; it's a troll-free zone dedicated to building smarter businesses. Lee blends genuine expertise with a relatable, often humorous touch (yes, including the occasional dad joke) to cut through the noise. Whether you're deep in the trenches of client projects or strategizing your next growth move, this podcast serves as a direct line to strategies that reduce headaches and increase efficiency. Tune in for a straightforward, no-nonsense take on entrepreneurship, marketing, and sustainable business practices specifically for the WordPress world.
Author: Language: English Episodes: 100

Trailblazer FM: WordPress without the drama
Podcast Episodes
S43E5 - Outsource one small task - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 5:51
We often believe doing things ourselves is the most cost-effective way. This may have been true in the early days of setting up our agency, but as our businesses grow, the demand for our time increases. Are we becoming b…
S43E4 - Cancel a subscription - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 5:26
With the busy pace of agency life, it is easy to let things slide. Before you know it you’ve amassed a range of subscriptions that are costing your agency money, eroding your profitability and not adding any value. We’ve…
S43E3 - Disable notifications - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:00
Constant interruptions rob us of our productivity and compete for our attention. Trying to get your head back into a task can be difficult. Being able to minimise disruptions can help us focus better and get more done in…
S43E2 - Record your screen - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:15
Develop your SOPs as you record your screen! Writing a process document takes time, leaves room for error, and is boring. Many of us prefer video explainers that we can follow along with and pause as needed. By removing…
S43E1 - Write every idea down - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 5:26
The brain was not designed to store memories. I have lost count of the number of ideas I’ve had, told myself I will remember then promptly forget minutes later. In this season, our mantra will be, "slight changes, specta…