Shayna Zand and Steph join forces with Fora Travel to host this week's Friday 15 to celebrate the beginning of May. You can check out their HAR profile HERE! Also, we have a veritable barrage of questions this week, which you can read below, and then come and join us at 12 pm CST for the podcast.
Don't forget that you can submit questions and sign up for reminders for the F15 here:https://hostagencyreviews.com/friday15 !
1. The name I wanted to move forward with is "Be Prepared Vacations." The focus is on Disney, so the "Be Prepared" is a nod to Scar's song in the Lion King.
I spoke with a trademark attorney. Unfortunately, the word "Be Prepared" can't be trademarked because the Boy Scouts have it trademarked. He said I can use the name, but it can't be trademarked. I really liked the name after going through hundreds of ideas, and the URLs and socials are all available. Upon doing some research, it didn't appear that many other smaller travel agencies had their name trademarked. If you can't get the name trademarked, is that an absolute No-No for you? Or just a nice thing to be able to do? -Scott K
2. I would like to specialize in multi-generational travel, but it seems this niche is still new and is not listed on several of the HA sites. Is there a host agency that is better than others when looking at family travel, especially multi-generational travel? Is there a better consortia? Beyond the niche of multi-generational travel, I would work with theme parks, all-inclusive, cruises, FITs. I know that sounds broad, but it is more the demographic I am focused on. -Melissa G
RESOURCES:
➡️ We have an article about 6 tips for choosing travel agency names as well that might be helpful - https://hostagencyreviews.com/blog/travel-agency-names
➡️ We have a naming worksheet that you can download for free from this article too that gives you a full checklist of things to consider
➡️ In our second tip we specifically talk about trademark infringement and link to the Trademark Electronic Search System. Even if a company is doing something totally different from you, it’s something you want to be aware of - best to choose a different name.
➡️ We also have a previous episode (episode 58) that reviews trademarking - https://hostagencyreviews.com/friday15/difference-of-tradeservice-markcopyright-trademark-process-costtime-mistakes
➡️ How to find a travel Niche - https://hostagencyreviews.com/blog/find-a-travel-niche
➡️ We also have an article that gives you tips on finding the best host agency, we specifically discuss that if you’re looking for super specific niches, like multigen that you’re not going to find a host that is THAT specific https://hostagencyreviews.com/blog/tips-on-how-to-find-the-best-travel-host-agency
➡️ Submit your Friday 15 questions here: https://hostagencyreviews.com/friday15
