Investing in my website? Do I really need an SEO strategy?

Investing in my website? Do I really need an SEO strategy?

Author: Host Agency Reviews May 23, 2025 Duration: 18:01

Shayna Zand and Steph join forces with Solstice Collective to host this week's Friday 15 to celebrate the beginning of the long weekend in the USA. You can check out their HAR profile HERE!  Also, we have a veritable barrage of questions this week, which you can read below, and then come and join us at 12 pm CST for the podcast. 

Don't forget that you can submit questions and sign up for reminders for the F15 here: https://hostagencyreviews.com/friday15 !

  • I mostly get new clients from referrals. What’s the value of investing in a professional website if word-of-mouth is already working for me?
  • I have a basic website but I’m not sure it’s doing much for my business. What are the must-haves for a travel advisor site that actually converts visitors into clients?
  • Do travel advisors really need a blog or SEO strategy? Or can a clean site with my services and a contact form be enough?


RESOURCES:


➡️ We have a wonderful article (that may or may not be written by Steph’s wonderful sister) on a step-by-step guide to building your website to make it easy to get started - https://hostagencyreviews.com/blog/how-to-make-a-website-from-scratch


➡️ We also have a complete guide to travel agency website options (with a comparison chart) for you as well - https://hostagencyreviews.com/blog/travel-agency-websites#sts=SEO:

LINKS

website + discounted services for HAR members: www.solstice-collective.com/HAR

discount code for website templates (25%off): HAR -- www.solstice-collective.com/shop

free website planning workbook: https://solsticeco.myflodesk.com/workbook

newsletter signup: https://solsticeco.myflodesk.com/newsletter

instagram: @solsticecollective_ | www.instragram.com/solsticecollective_


Hosted by the team at Host Agency Reviews, this audio channel blends two distinct formats into one practical resource. The first is Travel Agent Chatter, a quarterly series of spotlight interviews that dive deep into the experiences of working travel advisors. These longer conversations explore the real stories behind the careers, covering the nuances of building a business, personal client triumphs, and the cultural insights gained from a life in travel. The companion series, Friday 15, operates on a completely different rhythm. Every week, a focused fifteen-minute episode tackles specific questions from the travel industry, offering direct advice and timely insights that are both concise and immediately useful. Together, this podcast creates a balanced mix of inspirational narrative and actionable strategy. Whether you're seeking motivation from peer journeys or need quick answers to pressing professional questions, the channel is designed to support the daily realities of travel entrepreneurs. It’s a resource that understands the industry's blend of passion and pragmatism, delivered through the authentic voices of those who are deeply embedded in this world. Tune in for thoughtful perspectives that are as varied and dynamic as the travel profession itself.
Author: Language: English Episodes: 100

Travel Agent Chatter | Friday 15
Podcast Episodes
My own brand? Multiple hosts? Choosing the right host? [not-audio_url] [/not-audio_url]

Duration: 20:06
This week for the Friday 15, Shayna co-hosts with Jennifer Dugan of Dugan’s Travels! This week we’ve got a bunch of great questions to discuss this Friday at 12 pm CST, and you know it’s gonna be good. Join us! I don’t w…
Hosts for cruising? Overwhelmed at the beginning? FAM etiquette? [not-audio_url] [/not-audio_url]

Duration: 24:28
This week for the Friday 15, Shayna co-hosts with April Swales of Uniglobe Travel Center! This week we’ve got a bunch of great questions to discuss this Friday at 12 pm CST, and you know it’s gonna be good. Join us! -Wha…
Travel Insurance? Cancel for any reason? New trends? [not-audio_url] [/not-audio_url]

Duration: 17:32
This week for the Friday 15, Shayna and Steph are thrilled to join forces with the Arch Roamright team. They'll take on a slew of questions about travel insurance this Friday at 12 pm CST, so don't miss this one! Sometim…
Tech Trends? AI Practical Use? Staying Current? [not-audio_url] [/not-audio_url]

Duration: 29:40
This week for the Friday 15, Shayna and Steph are thrilled to join forces with Dan Christian, fellow podcaster and host of the excellent Travel Trends podcast. They'll take on a slew of questions about tech and AI this F…
Tech tools? Last minute changes? Tech Stack? [not-audio_url] [/not-audio_url]

Duration: 24:22
Shayna and Steph team up with Stephanie Gries from Travefy to cohost the Friday 15 this week! You can check out Travefy’s profile here: Travefy | Host Agency Reviews. Here are the awesome questions they’ll tackle this Fr…
Marketing my agency? Working with DMCs? Franchise vs Host? [not-audio_url] [/not-audio_url]

Duration: 22:31
Shayna and Steph team up with Jenn Lee from Vacation Planners to cohost the Friday 15 this week! You can check out Vacation Planners profile here: Vacation Planners | Host Agency Reviews. Here are the awesome questions t…
Hiring an agent for my agency? Selling other products? FAMs? [not-audio_url] [/not-audio_url]

Duration: 19:32
Shayna and Steph team up with Jennifer Dugan from Dugan’s Travels to cohost the Friday 15 this week! You can check out Dugan’s profile here: Dugan's Travels LLC | Host Agency Reviews. Here are the awesome questions they’…