Jess Rothschild - SoulCycle and the Cult of Spinning

Jess Rothschild - SoulCycle and the Cult of Spinning

Author: Exactly Right and iHeartPodcasts January 7, 2026 Duration: 1:02:12

This week’s guest is Jess Rothschild, creator of documentary podcast "Cult of Body & Soul," which dives into the history of cult fitness brand Soulcycle. She explains the spinning company's origins, how the workout environment was engineered to create an almost religious experience, and why instructors chosen for their devoted followings and special charisma made it a cultural phenomenon.

They discuss the social hierarchies that formed inside and outside of class, the mysticism infused into the culture, and what she herself loved about it--and how the corporate takeover of the brand changed everything.

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Cult of Body and Soul

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There's a particular chill that runs down your spine when you realize how easily a persuasive idea can cross into dangerous territory. Trust Me: Cults, Extreme Belief, and Manipulation explores that unsettling frontier, not from a distant, academic view, but from the inside out. Each week, hosts Lola Blanc and Meagan Elizabeth guide conversations with a unique and critical perspective-they've both navigated the complex journey out of cults themselves. This shared experience fosters a rare depth of understanding in their interviews. You'll hear directly from survivors of groups ranging from the infamous Manson Family and Heaven's Gate to more contemporary organizations like NXIVM and OneTaste. These aren't just historical accounts; they are intimate, personal narratives detailing the specific moments of attraction, the gradual process of indoctrination, and the often tumultuous path to reclaiming one's own mind. The podcast, produced by Exactly Right and iHeartPodcasts, sits at a compelling intersection of society, culture, and true crime, occasionally finding moments of unexpected comedy in the absurdities of extreme belief systems. It’s a weekly examination of the human need for belonging, the mechanisms of control, and the resilient stories of those who found their way back. Listening feels like being part of a crucial, compassionate conversation about the lines we all navigate between faith and fanaticism, community and coercion.
Author: Language: English Episodes: 50

Trust Me: Cults, Extreme Belief, and Manipulation
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