Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

Author: TWiT September 15, 2023 Duration: 25:24

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

  • Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
  • Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
  • She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
  • TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit


Ever feel like you're missing out on the energy and breakthroughs from major industry gatherings? TWiT Events brings that experience directly to you, offering a front-row seat to the conferences and expos that shape our technological landscape. This video podcast from TWiT goes beyond standard news summaries, capturing the atmosphere, the product demos, and the crucial conversations happening on the ground. You'll see unfiltered reactions to keynotes, get up-close looks at new gadgets, and hear from experts and innovators in real time. The coverage spans from massive consumer showcases like CES, with its flood of announcements, to specialized events focusing on critical areas like security technology. It’s designed for anyone who wants to understand not just what was announced, but how it feels and what it means in context. Tuning into this podcast is like having a seasoned guide walking the show floor with you, pointing out the significant details and translating the hype into tangible insights. For professionals and enthusiasts alike who crave a deeper, more immersive connection to the tech world's pivotal moments, this series delivers comprehensive access.
Author: Language: en-us Episodes: 20

TWiT Events (Video)
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