Episode 51: Strategically Creating Virtual and Hybrid Events to Prospect, Engage, and Sell with Ike Singh Kehal, CEO at Social27

Episode 51: Strategically Creating Virtual and Hybrid Events to Prospect, Engage, and Sell with Ike Singh Kehal, CEO at Social27

Author: Tripleseat July 9, 2021 Duration: 41:43

In this episode, Kate and Rachel are joined by Ike Singh Kehal, CEO at Social27. Social27 is a virtual event platform for conferences and beyond, that provides various unique features to take the mission of an event to the next level. During the episode, Kehal discusses the importance of personalizing the event attendee experience, how sales teams can capitalize on patterns shown by an attendee's behavior at an event, three keys to combatting virtual event fatigue, and predictions about what is to come for the future of events. And hint: it involves more niche experiences that restaurants and hotels can help provide. This is an informative episode you do not want to miss!

Social27: https://www.social27.com/

Social27 on Instagram: https://www.instagram.com/social27/


Ever feel like the world of events and hospitality moves a little too fast to keep up? That’s exactly where Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends comes in. Hosted by Kate Kennedy and Rachel Calkins from Tripleseat, this conversation feels like grabbing a coffee with two colleagues who are deeply embedded in the field. They cut through the noise, offering a grounded look at what’s actually happening. You’ll hear them unpack the latest news, debate emerging food and beverage trends, and share practical marketing insights that go beyond theory. The discussions often feature conversations with event guests and professionals, bringing a variety of real-world perspectives to the table. It’s designed for anyone who plans, markets, or manages events, providing relatable commentary on the shifts that affect your work daily. This podcast serves as a reliable resource, turning industry chatter into actionable knowledge. By focusing on the tangible and the topical, Kate and Rachel create a space that’s both informative and genuinely engaging, making it easier to stay connected to the pulse of the hospitality community.
Author: Language: English Episodes: 89

Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends
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