Episode 288: User-centered Decision-making with Jason Giles

Episode 288: User-centered Decision-making with Jason Giles

Author: Jane Portman November 8, 2024 Duration: 39:08

How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

  • Work in sync with your team on one canvas
  • Reuse templates, widgets and sections across sites
  • Create a client kit for seamless handovers
  • And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.


Jane Portman hosts UI Breakfast: UI/UX Design and Product Strategy, a place where detailed discussions unfold at the intersection of visual design and business goals. Each episode moves beyond surface-level trends to explore the practical decisions behind effective digital products, particularly within the SaaS world. You’ll hear from a diverse roster of practitioners-people who are actively shaping interfaces and steering product direction-offering perspectives that are grounded in real experience. The conversations naturally cover a wide terrain, from the nuances of user research and interaction design to the broader strategies of product marketing and sustainable business growth. This podcast is for designers, founders, and product managers who appreciate that a great user experience is fundamentally connected to a sound strategy. The focus remains on tangible insights you can consider for your own work, avoiding abstract theory in favor of applicable knowledge. Tune in for thoughtful dialogue that helps bridge the gap between creating something beautiful and building something that truly works for both users and the business.
Author: Language: en-us Episodes: 100

UI Breakfast: UI/UX Design and Product Strategy
Podcast Episodes
BDTP. Marketing Channels vs Programs with Asia Orangio [not-audio_url] [/not-audio_url]

Duration: 50:14
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong,…
Episode 292: Using Tokens in Design Systems with Jan Six [not-audio_url] [/not-audio_url]

Duration: 32:30
How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens cor…
BDTP. The Impact Mindset with Connor Joyce [not-audio_url] [/not-audio_url]

Duration: 39:03
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your pr…
Episode 291: Shippable User Research with Alice Lee [not-audio_url] [/not-audio_url]

Duration: 35:44
Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, ho…
BDTP. Bullseye Customer Research with Michael Margolis [not-audio_url] [/not-audio_url]

Duration: 29:47
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an id…
Episode 290: Creativity in Digital Product Design with John Roescher [not-audio_url] [/not-audio_url]

Duration: 32:51
Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why diff…
BDTP. Product SEO with David Pasztor [not-audio_url] [/not-audio_url]

Duration: 27:15
Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target tra…
Episode 289: OKRs in Product Development with Jeff Gothelf [not-audio_url] [/not-audio_url]

Duration: 34:38
How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration i…
BDTP. Storytelling in SaaS with Stephen Steers [not-audio_url] [/not-audio_url]

Duration: 39:06
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right sto…
BDTP. Managing Priorities with Harry Max [not-audio_url] [/not-audio_url]

Duration: 37:20
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to pr…