Radio Live - Podcasts - Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs) - 628 Marketing Trends for MSPs (Insights from Matt Rodela)

628 Marketing Trends for MSPs (Insights from Matt Rodela)

Author: Marvin Bee May 8, 2024 Duration: 35:57

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Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Technology Business Entrepreneurship News

Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs) by Marvin Bee is where managed service providers and IT professionals come for straight, practical guidance. This podcast dives into the real-world challenges of running and growing an IT services business - from pricing and packaging to sales, operations, and client management. Each episode features conversations with seasoned IT pros who share hard-earned lessons, proven strategies, and honest stories from the field. Whether youre just starting your MSP or looking to streamline and scale, youll find actionable tips you can apply right away. Listen episodes to stay ahead of industry trends, avoid common pitfalls, and sharpen both your technical and business skills. This podcast is your ongoing companion for building a stronger, smarter, and more profitable IT business in a fast-changing tech landscape.

In this episode of the IT Business Podcast, I chat with marketing expert Matt Rodela about common mistakes MSPs make with their marketing and how to fix them. Matt shares his insights on differentiating your business, building a coherent marketing plan, and how his company Tech Marketing Engine has evolved to become a one-stop shop for IT businesses' marketing needs.

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AppRiver hosted a few partners and MSPs at the Seminole Hard Rock Hotel & Casino here in my neck of the woods. I wanted to hear what they had to say to after being acquired by OpenText.

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