651 Overcoming MSP Security Sales Challenges with HighGround.io


Author: Marvin Bee June 17, 2024 Duration: 15:55
Podcast episode
651 Overcoming MSP Security Sales Challenges with HighGround.io

This episode features an interview with Mark Lamb, the founder and CEO of HighGround.io, a cybersecurity platform designed to help IT service providers understand and reduce their cyber risks. Mark discusses how HighGround.io serves as a cybersecurity sales tool for MSPs, allowing them to visually represent their clients' technology spend, cybersecurity posture, and resilience. He explains how the platform integrates with PSA tools and provides metrics like the cyber score, resilience score, and NIST framework mapping to communicate security posture effectively. Mark also shares his background as an MSP and the challenges that led him to create HighGround.io.

More episodes

Duration: 15:57
Uncle Marv discusses the recent CrowdStrike incident that caused widespread computer outages due to a faulty sensor configuration update. He emphasizes the importance of disaster recovery and business continuity planning…

Duration: 18:58
Uncle Marv interviews Alex Markov, co-founder and CEO of Strategy Overview. They discuss the features and benefits of Strategy Overview, a comprehensive software platform designed for managed service providers (MSPs). Th…

Duration: 45:43
Uncle Marv interviews William Hibbard, owner of TorqueNet LLC, discussing his journey from Air Force cyber operations to running an MSP. They explore Bill's business evolution, security practices, and shared memories fro…

Duration: 21:34
Uncle Marv interviews Stuart Holtby, founder of Get In Sync, a platform designed to help small and medium-sized businesses develop effective IT strategic plans. Stuart explains how Get In Sync works, its benefits for MSP…

Duration: 50:27
Uncle Marv interviews Dawn Sizer from Third Element Consulting about her MSP business, discussing automation, client retention, vendor relationships, and growth strategies. They also touch on channel participation and Fl…

Duration: 35:16
Uncle Marv interviews Joe Lohmeier, the new channel chief at NinjaOne. They discuss NinjaOne's evolution from NinjaRMM to a comprehensive endpoint management platform, its partner program, and its growth in both the MSP…

Duration: 19:43
Uncle Marv interviews Wayne Creamer, founder and CEO of Symoda, about their customer-centric communication platform for managed service providers (MSPs). Wayne discusses Symoda's development, expansion plans, and the int…

Duration: 32:36
Uncle Marv interviews Matt Koenig, VP of Channel Sales at Nodeware, discussing continuous vulnerability management, recent updates to Nodeware's services, and the importance of proactive cybersecurity measures for MSPs a…

Duration: 19:04
Uncle Marv interviews Larry Garcia, co-founder and president of Strety, a business management tool designed for small and medium-sized businesses. They discuss Strety's features, its application in the MSP industry, and…

Logo
Select station
VOL