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651 Overcoming MSP Security Sales Challenges with HighGround.io

Author: Marvin Bee June 17, 2024 Duration: 15:55

Podcast episode

Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Technology Business Entrepreneurship News

Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs) by Marvin Bee is where managed service providers and IT professionals come for straight, practical guidance. This podcast dives into the real-world challenges of running and growing an IT services business - from pricing and packaging to sales, operations, and client management. Each episode features conversations with seasoned IT pros who share hard-earned lessons, proven strategies, and honest stories from the field. Whether youre just starting your MSP or looking to streamline and scale, youll find actionable tips you can apply right away. Listen episodes to stay ahead of industry trends, avoid common pitfalls, and sharpen both your technical and business skills. This podcast is your ongoing companion for building a stronger, smarter, and more profitable IT business in a fast-changing tech landscape.

This episode features an interview with Mark Lamb, the founder and CEO of HighGround.io, a cybersecurity platform designed to help IT service providers understand and reduce their cyber risks. Mark discusses how HighGround.io serves as a cybersecurity sales tool for MSPs, allowing them to visually represent their clients' technology spend, cybersecurity posture, and resilience. He explains how the platform integrates with PSA tools and provides metrics like the cyber score, resilience score, and NIST framework mapping to communicate security posture effectively. Mark also shares his background as an MSP and the challenges that led him to create HighGround.io.

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