#110 Books: The Ultimate Authority Tool

#110 Books: The Ultimate Authority Tool

Author: Sacha May 13, 2026 Duration: 44:36
Writing a business book is one of those things people think is about becoming a bestseller, but often it’s really about building authority, attracting the right clients, and creating opportunities that compound over time. In this episode of Uncomplicate It, I sit down with Henry DeVries, publisher, ghostwriter, and editor behind more than 200 business books, to talk about why books may be one of the most overlooked marketing tools in business. Henry shares how most people approach writi...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#90 The Art of Communication [not-audio_url] [/not-audio_url]

Duration: 57:24
From battlefield radios to boardroom pitches: the calm that changes everything. In this week’s episode of Uncomplicate It, I sit down with Sam Millunchick, a former combat medic and rabbi turned high-stakes communication…
#89 Empowering Early Stage Tech Founders [not-audio_url] [/not-audio_url]

Duration: 47:25
The Software Startup Specialist Blueprint Helping Founders Go From Idea to Investment In this week’s episode, Sacha sits down with Stuart Prestedge, entrepreneur and tech startup founder with nearly 40 years in the game,…
#88 Nurturing Relationships Leads to Big Business Opportunities [not-audio_url] [/not-audio_url]

Duration: 47:28
The GTM Poker Table Turning Word of Mouth and ABM Into Predictable Growth In this week’s episode, Sacha sits down with Andrew Seidman, Co Founder and COO of Digital Reach, to unpack why the best go to market leaders thin…
#87 Flipping Products for Profit: How It All Began [not-audio_url] [/not-audio_url]

Duration: 56:04
From Consulting to Commerce Engines: Neil Twa on Amazon FBA, Algorithms, and Scaling With Intention In this episode of Uncomplicate It!, I sit down with Neil Twa, CEO and Co Founder of Voltage Holdings and co author of A…
#86 Rick Harris Reveals the Hidden Power of Proposals [not-audio_url] [/not-audio_url]

Duration: 1:01:13
From Radio DJ to Nonprofit “Whisperer”: Rick Harris on Building Loyalty, Scaling Membership, and Driving Revenue With Intention In this episode of Uncomplicate It!, I sit down with Rick Harris, CEO of the Association of…
#85 Affordable Marketing for Small Businesses [not-audio_url] [/not-audio_url]

Duration: 39:56
From Corporate to Founder: Aya Kikimova on Fortune 500 Marketing, Small Business ROI, and Building Leap Engine Without Funding In this episode of Uncomplicated, I sit down with Aya Kikimova, Founder of Leap Engine and fo…
#84 Sales: The Overlooked Linchpin [not-audio_url] [/not-audio_url]

Duration: 50:36
Fix the Foundation Before You Scale: Ryan Caracciolo on the Business Growth Flywheel, Marketing Systems, and Sustainable Revenue In this episode of Uncomplicated, I sit down with Ryan Caracciolo, Founder & CEO of StriVen…
#83 Fundraising Isn't Just About Connections [not-audio_url] [/not-audio_url]

Duration: 43:16
From Founder to CEO: Vijay Rajendran on The Founding Framework, Fundraising Psychology, and Building a High-Trust Team In this episode of Uncomplicated, I sit down with Vijay Rajendran Berkeley, trained executive coach,…
#82 Solving the Global Plastic Crisis [not-audio_url] [/not-audio_url]

Duration: 48:59
From Taboo to Transformation: Miki Agrawal on Regenerative Innovation, Fungi, and Building Businesses That Shift Culture In this episode of Uncomplicated, I sit down with Miki Agrawal, serial entrepreneur, cultural disru…
#81 From $140K to $2.1M: The Power of Honesty - Sales Simplified [not-audio_url] [/not-audio_url]

Duration: 1:02:26
From Complexity to Consistency: Doug C. Brown on Predictable Revenue, Follow-Up & Sales Systems In this episode of SAaes Simplified, I sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned sales revenue…