#128 The Future of SEO How to Win atAI Visibility & GEO

#128 The Future of SEO How to Win atAI Visibility & GEO

Author: Sacha September 16, 2026 Duration: 36:00
The way people discover brands is changing. Search is no longer just about ranking on Google, it’s increasingly about how your brand appears in AI-generated answers. In this episode of Uncomplicate It, I sit down with Leah Nurik, co-founder and CEO of Brandy AI, an AI visibility and Generative Engine Optimization (GEO) platform helping brands understand how they show up in an AI-generated world. We unpack what Generative Engine Optimization actually means, how it differs from traditional SEO, and why brands need to think beyond keywords and blue links. Leah explains that AI visibility isn’t only about getting mentioned. It’s also about how AI understands and represents your brand. Reviews, earned media, PR, social content, your website, and other third-party sources can all influence that picture. In this episode, we cover: - What GEO is and how it differs from SEO - Why SEO isn’t dead, it’s evolving - How AI determines brand credibility and authority - Why reviews, PR, content, and third-party sources matter - Why brands can’t “trick” their way into AI visibility - How GEO is changing the customer journey - Why clear, consistent brand messaging matters - The continued importance of human-created content - How marketing teams need to collaborate in the AI era - Why AI search could create opportunities for smaller brands One of the biggest takeaways? The algorithms may keep changing, but credibility, authority, transparency, authenticity, and brand purpose will continue to matter. If you’re a founder, marketer, or business owner trying to understand how your brand stays visible as search becomes increasingly AI-driven, this conversation will help uncomplicate what comes next. 🎙️ Leah Nurik on Uncomplicate It Connect with Leah: 💼 LinkedIn: Leah Nurik 🌐 https://mybrandi.ai/ Follow Us: 📸 Instagram: Uncomplicate It! ▶️ YouTube: Uncomplicated Marketing #UncomplicateIt #GEO #AIVisibility #AIMarketing #SEO #DigitalMarketing #BrandStrategy

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 50

Uncomplicated Marketing
Podcast Episodes
#98 Embrace 'I Don't Know [not-audio_url] [/not-audio_url]

Duration: 54:45
Future readiness is the mindset shift most people postpone until change forces it. In this episode of Uncomplicate It, I sit down with Allister Frost, former Microsoft leader, author, speaker, and future-ready mindset ex…
#97 Scaling Startups: What Founders Get Wrong [not-audio_url] [/not-audio_url]

Duration: 53:35
Communication is the hidden scale lever most founders ignore until it breaks. In this episode of Uncomplicate It, I sit down with Jonathan “JJ” Jeffries, who’s helped companies like Stripe, Square, Dropbox, and Peloton e…
#96 The Two Punches of Customer Service [not-audio_url] [/not-audio_url]

Duration: 40:58
Handwritten notes aren’t old school. They’re the edge in a world drowning in automation. In this episode of Uncomplicate It, I sit down with David Wachs, Founder & CEO of Handwrytten (a company using robotic tech to scal…
#95 Challenging the Lead Generation Lie [not-audio_url] [/not-audio_url]

Duration: 37:21
SEO isn’t dead. It’s evolving and the businesses that treat it like a shortcut are the ones getting left behind. In this episode of Uncomplicate It, I sit down with Amber Goetz, founder of Active Media launched in 2005,…
#94 Change: It Starts with You [not-audio_url] [/not-audio_url]

Duration: 54:17
Mindset is the real growth strategy. In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determin…
#92 Author as Authority [not-audio_url] [/not-audio_url]

Duration: 53:43
Self-doubt, imposter syndrome, fear of visibility, for many women, these aren’t small mindset hurdles. They’re the invisible blocks that keep powerful stories unwritten and important voices unheard. In this week’s episod…
#91 Consistency: The Key to Success [not-audio_url] [/not-audio_url]

Duration: 1:10:52
From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook. In this week’s episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consist…
#90 The Art of Communication [not-audio_url] [/not-audio_url]

Duration: 57:25
From battlefield radios to boardroom pitches: the calm that changes everything. In this week’s episode of Uncomplicate It, I sit down with Sam Millunchick, a former combat medic and rabbi turned high-stakes communication…
#89 Empowering Early Stage Tech Founders [not-audio_url] [/not-audio_url]

Duration: 47:26
The Software Startup Specialist Blueprint Helping Founders Go From Idea to Investment In this week’s episode, Sacha sits down with Stuart Prestedge, entrepreneur and tech startup founder with nearly 40 years in the game,…