#38- Executive Edge: Redefining Leadership Support

#38- Executive Edge: Redefining Leadership Support

Author: Sacha January 16, 2025 Duration: 32:06
I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistants, transforming them into integral strategic partners. Through Antares, Mackenzie brings mentorship, training, and innovation to the forefront of e...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#54- Red & Blue Consumers: What Their Worldview Means for Your Brand [not-audio_url] [/not-audio_url]

Duration: 1:03:11
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics) In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, t…
#53- The Community Code: Loyalty, Data & the Future of Connection [not-audio_url] [/not-audio_url]

Duration: 56:57
Podcast Summary: The Community Code — Building Brand Loyalty Beyond the Transaction In this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community…
#52- Secrets from a $25M Ad Strategist [not-audio_url] [/not-audio_url]

Duration: 50:06
Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands a…
#51- Behind the Chair: From Roots to Growth [not-audio_url] [/not-audio_url]

Duration: 42:01
Podcast Summary: Building Culture, Systems & Legacy with Justin Gold In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renow…
#50- Why Multicultural Marketing Isn’t Optional Anymore [not-audio_url] [/not-audio_url]

Duration: 55:19
Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre Fernandez In this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the…
#49- Owning the Spotlight: Conversations in Podcasting and PR [not-audio_url] [/not-audio_url]

Duration: 48:01
Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature You In this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public re…
#48- Influence Is an Art: Behind the Evolution of a $3B Industry [not-audio_url] [/not-audio_url]

Duration: 44:15
Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media Group In this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving wor…
#47- Rooted – Honoring heritage while evolving personally [not-audio_url] [/not-audio_url]

Duration: 46:02
Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking In this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a co…
#45- Video Velocity – The Speed & Power of Video Marketing [not-audio_url] [/not-audio_url]

Duration: 37:29
Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making p…