#52- Secrets from a $25M Ad Strategist

#52- Secrets from a $25M Ad Strategist

Author: Sacha April 30, 2025 Duration: 50:06
Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks down the technical evolution of Facebook Ads and how founders can navigate the increasingly competitive paid social landscape. From bidding strategi...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#25- Startup Hacks: Insider Secrets to Explosive Growth [not-audio_url] [/not-audio_url]

Duration: 39:21
In this episode, we feature Hamlet Azarian, founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, partic…
#24- Muckrack: Flipping the PR Script for Small Businesses [not-audio_url] [/not-audio_url]

Duration: 33:13
PR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth…
#23- The Social Payoff: Smart Strategies for Paid Media [not-audio_url] [/not-audio_url]

Duration: 35:45
Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality,…
#22- Proactive Steps for Making Websites Accessible [not-audio_url] [/not-audio_url]

Duration: 43:29
Accessibility, inclusion, and responsibility take center stage in today’s conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end develop…